Disney have just announced that they are going to bundle their upcoming streaming service with ESPN+ and the ad-supported version of Hulu. This totals to a price of $12.99 per month which saves the customer $5.
Due to the Disney and Fox merger, Disney now hold a majority stake in Hulu. On top of this, they have their own service coming in November. A main reason for the deal was so that the company could get their foot into the streaming game.
Iger said, “Our play is to have general entertainment, we’ll call it Hulu, more family-like entertainment which is Disney+ and sports, and that bundle that we’re creating, that $12.99 bundle where you can buy all three, offers consumers tremendous volume, tremendous quality and tremendous variety – for a good price.”
The future of Netflix
It is an incredibly competitive price as Netflix’s ‘basic streaming plan’ costs $8.99 a month while its premium plan costs $16 per month. This means that customers can get three streaming services from Disney at a price cheaper than Netflix alone.
On its own, Disney+ is only $6.99 a month or $69.99 annually. Hulu’s ad-supported subscription costs $5.99 a month and the premium ad-free alternate is $11.99. ESPN+ is $4.99 a month or $49.99 annually. Altogether, that would cost $18.
However, Netflix’s content chief Ted Sarandos isn’t too worried. In an interview on the topic, he said, “The thing that’s interesting about all these upcoming services, as well as the services that are in the market today, is that mostly they have none of the same programing. Nothing that’s on Disney+ is going to be on Netflix and nothing that’s on Netflix is going to be on the [Comcast and WarnerMedia services]. They’re going to be very unique and I think it’s very likely that [users will] add things.”
They recently cancelled the beloved Defenders characters on their own platform but Hulu expressed interest in reviving the characters. With the service making a spin-off Ghost Rider show, it is entirely possible that, once the two year waiting period is over, Marvel TV will give them the reigns to bring back Daredevil, Luke Cage, Iron Fist, Jessica Jones and The Punisher.
Either way, the bundle offers a diverse range of content for all ages and audiences at a very competitive price.
Disney+ will launch in November 2019 in the US.