In an effort to boost subscribers and business around the world, Netflix is now testing out the idea of cheaper, mobile-only subscription options, as low as $4 per month.
This comes via Quartz, stating that Netflix has started testing on mobile subscriptions in Malaysia where users can just pay $4 to watch Netflix on their phones. If they want to watch it on their computers or TV’s, they need to upgrade it to the normal plan which is between $8 and $10. The mobile subscription will also work on tablets.
This is a great move to make the service more accessible in a place where the company faces competition. Services like Hotstar, Viu and HOOQ are all charging less than $5 a month.
No new plans have been officially announced by Netflix and no indication has been made if this would be tested in other markets too. Netflix told Quartz the following:
“We are testing to understand consumer interest in a mobile-only plan in some countries. Generally, we try out lots of new ideas at any given time, and they can vary in how long they last and who sees them. We may not ever roll out the features or elements included in a test.”
This comes at the time when Netflix is already announcing several new films and shows for markets such as India and other parts of Asia. The streaming giant has been making moves in the Asian market since long, as it also produces original anime content.