There are many celebrities in the entertainment industry like Mark Wahlberg, Dwayne Johnson, and Kendall Jenner, who have started their own tequila brand. If executed properly, a tequila brand can potentially offer several financial benefits due to the rising popularity of premium spirits and the unique qualities of tequila.
With their influence, celebrities can easily encourage their fans to buy their tequila, making large profits. However, it’s really important to make sure the quality doesn’t get compromised, because sometimes, it leads to the failure of the brand. From Elon Musk to LeBron James, here are 8 celebrities who started their own tequila brands:
Mark Wahlberg – Flecha Azul Tequila
In 2022, actor Mark Wahlberg invested in a line of tequila called Flecha Azul. The brand has five types of tequila: Blanco, Reposado, Añejo, Cristalino, and Extra Añejo. The brand was created by Mexican PGA golfer Abraham Ancer and entrepreneur Aron Marquez, while Mark Wahlberg is the principal investor.
LeBron James – Lobos 1707 Joven
Unlike LeBron James, who is a star player on the court, his tequila brand, Lobos 1707 Joven, isn’t many consumers’ first choice. The athlete invested in Lobos Tequila 1707 when it launched in 2020 and has been promoting it since then. The brand has reached new heights with James’ support, but many tequila connoisseurs place it at the bottom of their list.
Dwayne Johnson – Teremana Tequila
Almost everyone is aware of this brand thanks to Dwayne Johnson‘s endorsement. The brand was launched by Johnson himself in early 2020. It is often praised for being one of the best tequilas under $30 as it has great value for the money.
Earlier this year, Johnson announced that the brand managed to sell one million cases annually, a major milestone for a brand that was founded only 3 years ago.
Elon Musk – Tesla Tequila
In late 2020, Elon Musk introduced his tequila brand, Tesla Tequila, to his fans. Musk initially wanted to name it “Teslaquila” but due to some legal issues, he had to settle with Tesla Tequila.
With a bottle priced at $250, it is often labeled as overpriced. Due to its complex bottle design, it even comes with an instruction manual for opening it.
Kevin Hart – Gran Coramino Cristalino Reposado
In 2022, Kevin Hart co-founded Gran Coramino Cristalino Reposado with Juan Domingo Beckmann. While it may seem like a decent choice, it is said that it fails to compete with other Cristalinos like Don Julio 70 or Maestro Dobel.
Kendall Jenner – 818 Tequila
In 2021, Kendall Jenner introduced her tequila brand, 818 Tequila. As per Jenner, the brand spent 3.5 years creating “best-tasting tequila.” Youngsters and Jenner fans may enjoy this product, however, hardcore tequila fans often avoid it.
Michael Jordan – Cincoro Tequila
Many people know Michael Jordan for his deal with Nike, but the former athlete also entered the tequila industry in 2019. The brand was founded by Michael Jordan, Wes Edens, Jeannie Buss, Wyc Grousbeck, and Emilia Fazzalari. Their tequila isn’t the worst but it isn’t the best either as, in this price range, one can easily find better options.
George Clooney – Casamigos Tequila
Casamigos Blanco is undoubtedly one of the most popular tequila brands in the world. George Clooney founded the Casamigos brand with his friend Rande Gerber and property developer Mike Meldman in 2013.
Technically, George Clooney is no longer the owner of Casamigos as the company was sold to Diageo, a beverage company, in 2017 for $1 billion. Quite possibly one of the best investments ever made by a celebrity.
Source: Marcas De Tequila
