In 2023, we haven’t predicted that the Christmas and New Year’s box office would serve up a financial feast without the cherry on top of a box-office Goliath like the years before. Bucking the trend, the big screen’s end-of-year bash didn’t lean on a single titan to rake in the crowds.
Instead, a colorful medley of cinematic treats—from the whimsical Wonka to the deep-sea adventures in Aquaman and the Lost Kingdom—acted as a team of spirited workhorses, charming audiences and, of course, filling up the industry’s coffers.
Alas, not all films could ride this wave of prosperity; Michael Mann’s Ferrari (releasing on December 25, 2023), despite critical acclaim and the seal of approval from the National Board of Review, hit a financial snag. But the director, 81, steering clear of defeatist waters, holds steadfast in the face of adversity.
That being said, Mann is adamant about acknowledging the film’s $53 million loss.
Michael Mann’s Defense of Ferrari Amidst $53 Million Loss
Michael Mann’s Ferrari—starring Adam Driver as Enzo Ferrari—found itself in a financial pickle, grossing only $43 million against a $95 million budget (Box Office Mojo). As a result, the movie ends up losing $53 million. Despite positive reviews from critics (see Rotten Tomatoes), the movie struggled to find its audience in theaters.
Despite the setback, Mann remains steadfast in his belief in the film’s artistic merit. In a bold move, he is unveiling behind-the-scenes insights into the making of Ferrari on his new website, michaelmannarchives.com. Launching with a treasure trove of exclusive content, including never-before-seen photos, annotated script pages, and personal notes from Mann himself, the website offers a peek into the director’s creative process.
While Ferrari may have stumbled at the box office, Mann is unwavering in his confidence in the film’s lasting impact. In his own words, he believes in the film’s long-term relevance and praises the stellar performances of Adam Driver, Penélope Cruz, and Shailene Woodley. In his words (via LA Times):
I’m confident in the film’s long-term relevance. I believe it’s a good film. I think Adam’s work is great. Penélope’s work is great. Shailene. The writing by Troy [Kennedy Martin] is quite terrific. No doubt about that.
Like a true artist, the Oscar-nominated director refuses to let financial setbacks define the worth of his creation, holding fast to the belief that true artistry transcends the constraints of box office numbers.
Inside the Mind of a Director: Michael Mann’s Cinematic Vision
It seems that Michael Mann is pulling out all the stops with his Archives site, offering fans an exclusive peek behind the scenes of Ferrari. But as they say, the proof is in the pudding. Despite Mann’s impressive filmography and undeniable talent, the film failed to capture the attention of the general public.
Will this be the nail in the coffin for Mann’s Heat 2, which is under development? We have to wait for that!
In a recent interview (via LA Times), Mann reflected on the challenges of being a director in Hollywood.
Directors have no idea how any other director makes a movie. We each evolve our own particular process.
It seems that Mann is hoping to pass on his knowledge and passion for filmmaking through this project, even if it means facing an uphill battle.
As the saying goes, you can lead a horse to water, but you can’t make it drink. Mann may be a celebrated filmmaker with a loyal fan base, but convincing the masses to flock to theaters for Ferrari may be his biggest challenge yet.
With a filmography that reads like a love letter to the art of motion pictures, including heavy hitters like The Last of the Mohicans and Heat, Mann stands as a cinematic connoisseur who proudly wears his heart on his directorial sleeve.
Ferrari is streaming on Hulu.
