High-profile endorsements are a common phenomenon for major celebrities whose influence and popularity extend globally. Among them, Charlize Theron stands out as a celebrity with her impressive $55 million deal with Dior, setting a high benchmark for female endorsements.
Although Theron has been at the top, one exceptional sports star has come close to rivaling her record. Serena Williams, with her lucrative Nike endorsement, has nearly matched Theron’s remarkable achievement.
Serena Williams Nearly Matches Charlize Theron’s Record $55 Million Dior Endorsement
The retired legend player Serena Williams has come close to rivaling one of the biggest Hollywood stars Charlize Theron with her own lucrative Nike endorsement.
Williams’ journey into high-profile endorsements began with her first professional contract with Puma. While she was already making millions with the endorsement deal, it was her 2003 contract with Nike that ultimately positioned her alongside the Mad Max star.
After her deal with Puma ended in 2003, she was approached by Nike to be their brand ambassador. With a groundbreaking contract worth $40 million over five years, the deal made her the highest-paid female athlete.
As per Prestige, it also included an extension clause for an additional $15 million if Williams met specific career milestones. As one of the most celebrated athletes in history, Williams surpassed these benchmarks, earning the full $55 million, and cementing her status as a global sports icon.
Almost a decade after their initial deal, the brand extended their deal worth $40 million over five years in 2013. Later in 2019, she launched an apprenticeship program, Serena Williams Design Crew, with Nike to empower less privileged children.
As the Tennis champion became the face of Tennis almost for two decades, her career and partnership with Nike flourished even after her retirement, contributing to her net worth of $300 million. And it has helped her match up with the Hollywood star, who has a $55 million deal with Dior.
Charlize Theron’s Competitive $55 Million Dead With Dior
Known for her roles in blockbuster films and as a high-paid brand ambassador, Charlize Theron has also made her mark with significant endorsement deals, with the most notable being Christian Dior.
Being one of the highest-paid actresses in the industry, She became one of the highest-paid ambassadors of the luxury brand in 2004. As per Scmp, the actress signed a long-term contract, for 11 years, worth $55 million with an annual payment of $5 million for its J’adore perfume range.
The lucrative agreement has kept Theron consistently among the highest-paid entertainers globally, with annual earnings often reaching $30-40 million, according to Celebrity Net Worth.
After being the face of the luxury brand’s J’adore fragrance for 20 years, Theron was appointed as a jewelry and skincare ambassador recently. Both Theron and Williams have made remarkable feats with their exceptional earning powers.
While the Oscar-winning actress’ $55 million Dior deal remains a formidable benchmark in the world of celebrity endorsements, Williams’ achievements in the sports and endorsement arenas underscore the vast financial opportunities available to top female athletes and entertainers.
