Fortnite went from being a simple battle royale to a complete franchise with spin-offs and people making careers solely out of it.
A well-known leaker recently dropped some news showing that Epic Games will be doubling down on the money-making portion of its game, expanding the capabilities for creators. The studio seems to want to support its creators, and these changes seem just further this view.
A Sponsorship System for Fornite Creators Is in Development
Epic Games is no stranger to breaking new ground in the gaming industry, and this creator sponsorship system designed to uplift Fortnite streamers seems no different than the direction it’s always been taking.
The news comes from @Krowe_moh, reported by @ShiinaBR on X/Twitter. Supposedly, Epic Games is working on a new system that will help creators secure sponsorships and manage these transactions.
Fortnite is working on a "Sponsorship" system 😳
— Shiina (@ShiinaBR) August 14, 2024
– Creators can set their own budgets
– Has a CPM system, similar to YouTube
– Tool to help creators track expenditures
(via @Krowe_moh) pic.twitter.com/UM1ZeHPnkj
It’s not some vague shout-out system, but creators will be able to set their budgets and manage their ad spending through a CPM system like YouTube.
This is way bigger than asking your viewers to use your creator code, and it will undoubtedly change the lives of some dedicated streamers of the game.
there may be some new sponsored experiences releasing in the future as epic released a admin page for sponsored experiences
— Krowe moh (@Krowe_moh) July 25, 2024
That’s not the end of the exciting news. @Krowe_moh also revealed that the studio is working on crafting something related to sponsored experiences.
Not in the sense of in-game ads, but entire companies being able to sponsor new maps. Imagine running through an Avatar-themed map—it’s more along those lines.
A Sponsorship System Is a Great Move for Creators
People have made entire careers out of streaming or creating content for Fortnite, so having official support in that sense that goes beyond creator codes will change the playing field for many creators.
Might have to consider full time ?
— YourFavWhiteMex.ETH ⚡️ (@YourFavWhiteMex) August 14, 2024
It could be the difference between streaming it as a hobby vs. going full-time and making a decent living off of it.
Interesting…wonder what the requirements are, I assume the same as a sac though lol
— Tʀᴏʟʟ VIP (@Trollvipoffl) August 14, 2024
One player asks a good question though—before making any huge plans, it would be good to know what the requirements to qualify for this program are.
We’ll have to wait for official word from Epic on that front.
Absolute MASSIVE win for us creators!
— RΞXX (@rexxgta) August 14, 2024
As many have echoed, this is a massive win for Fortnite creators. Streamlining sponsorships for the game is going to make it much easier for creators to dedicate their time to it. It’s a win-win for the company and creators.
If this extends to all of its spin-offs, then the dubs just keep getting bigger.
Are you a creator who will be affected by the alleged sponsorship system? We’d love to hear your thoughts on it in the comments below!
