“It’s completely different. How could you not notice it?”: Tite Kubo Will Never Accept One of the Greatest Bleach: Thousand-Year Blood War Criticisms

According to Tite Kubo, Masakazu Morita did an excellent job delivering different voice-acting approaches to show Ichigo's growth in Bleach.

bleach: thousand-year blood war

SUMMARY

  • Bleach: Thousand-Year Blood War brought back different approaches in various aspects, particularly in terms of voice-acting.
  • Initially, the modifications of the characters’ voices tricked fans into thinking that the voice actors had been replaced.
  • However, Tite Kubo and Masakazu Morita provided insights into how these changes were deliberate choices, to display the maturity and growth of the characters.
Show More
Featured Video

For longtime fans of the Bleach series, the return of Bleach: Thousand-Year Blood War was met with an overpowering sense of nostalgia. Ten years later, the anime adaptation revived the franchise once again by bringing new levels of production quality. However, with this return came a wave of scrutiny, especially regarding the voices of the characters to the point that fans initially thought the entire voice-acting cast had been changed.

Advertisement
Trailer scene from Bleach: Thousand-Year Blood War
Trailer scene from Bleach: Thousand-Year Blood War | Credit: Studio Pierrot

Ichigo Kurosaki’s voice was the subject of one of the main debates, with some fans complaining that Ichigo’s Japanese voice actor, Masakazu Morita, had changed Ichigo’s delivery in ways that did not meet their expectations. The creator of Bleach, Tite Kubo firmly defended these changes in the face of criticism, providing his own viewpoint on the characters and the series’ development.

Tite Kubo and Masakazu Morita’s Perspective on Bleach Characters’ Changed Voices

Upon the release of Bleach: Thousand-Year Blood War, Tite Kubo, and Ichigo’s voice actor Masakazu Morita reflected on their journey throughout the series in an interview in 2023 via Viz Media. During this interview, both Kubo and Morita addressed the criticisms head-on, as well as provided insights into the behind-the-scene process.

Advertisement
Ichigo Kurosaki and Uryū Ishida
Ichigo Kurosaki and Uryū Ishida | Credit: Studio Pierrot

Tite Kubo revealed that he is well aware of the issues regarding the voice alterations, however, he didn’t catch the changes himself initially. The modifications were pointed out by his family, who felt that Ichigo’s voice had evolved. He stated,

I didn’t even notice that Morita-san changed his voice. So when I questioned if it really was that different, they said, “It’s completely different. How could you not notice it?”……But if you ask me, Ichigo in Thousand-Year Blood War is supposed to sound this way.

However, Kubo remained steadfast in his belief that this evolution was a natural part of the character’s growth and defended the changes as fitting for the story’s new direction.

Morita, for his part, explained that the changes in his performance were intentional. For instance, Morita specifically mentioned how he altered his pronunciation of Ichigo’s signature move, “Getsuga Tensho“,

Advertisement

I’m taking a different approach to the way I deliver my lines. For example, “Getsugatensho.” Like the sound of the “ga” in “Getsugatensho,” or adding variety to the sounds I couldn’t make before. Especially at the end of consonants, where I’m adding a few embellishments. Also, I slightly increased the volume of my mid-baritone. I tried to slightly increase my range and make it reverberate a little more. 

Additionally, he stated that to make it sound more imposing, he lengthened the time it takes to pronounce “ge”, “tsu”, and “ga”. He noted that over the years, he had refined his approach to voicing Ichigo, adding subtle details that better reflected Ichigo’s maturity and the intensity of the situations he was facing in this arc.

Tite Kubo’s Unwavering Vision and Masakazu Morita’s Relentless Dedication throughout Bleach

Masakazu Morita‘s commitment to Ichigo is obvious in the lengths to which he went to understand the character’s development. Morita made it clear that he wanted Ichigo’s transformation from a hot-headed teenager to a more collected confident leader to be reflected in his performance. His voice, the way he delivered important phrases and even his subtle tone shifts were all designed to fit Ichigo’s journey.

Ichigo Kurosaki in Bleach: Thousand-Year Blood War
Ichigo Kurosaki in Bleach: Thousand-Year Blood War | Credit: Studio Pierrot

Despite being nervous about stepping back into the role after so many years, Morita believed that Ichigo’s voice had to grow. Just as the character had matured, so too had his voice. And though some viewers struggled with this change, Morita remained proud of his work, knowing that he had delivered a performance that stayed true to the character’s essence while acknowledging the passing of time.

Advertisement

In the end, the glorious return of Bleach: Thousand-Year Blood War was largely due to Tite Kubo‘s unshakable vision and Masakazu Morita’s dedication to Ichigo’s growth. For Kubo, it was not about reliving the past but about moving forward and delivering a more mature conclusion to the Bleach saga. And no matter what, Kubo stood by his choices to ensure Thousand-Year Blood War stayed true to the spirit of Bleach while also acknowledging the passage of time.

Bleach: Thousand-Year Blood War is currently available to watch on Hulu.

Avatar

Written by Moumita Chakraborty

Articles Published: 92

Moumita Chakraborty is an experienced content writer with a deep love for the colorful world of the Japanese anime industry. With an attention to detail and a solid understanding of anime culture, Moumita creates engaging articles, and analyses that hold readers' attention. Her writing explores the complex plots and character arcs that represent the genre in addition to highlighting the most recent releases and trends. Moumita hopes to foster ties with other anime lovers and add to the growing fandom through her work.