Blake Lively made headlines again following her stint in Deadpool & Wolverine with the release of her latest movie, It Ends With Us. Along with its success came controversies regarding her own approach to the film’s promotion.
Based on Colleen Hoover’s best-selling novel, the movie adaptation revolves around themes of domestic violence and toxic relationships, something that must be carefully handled when translated onto the big screen.
Robyn Lively Supports Sister Blake Lively Amid It Ends With Us Backlash
Blake Lively portrayed Lily Bloom, a florist who chases her dreams of becoming a businesswoman. She meets Justin Baldoni’s Ryle Kincaid, who she starts a relationship that would turn sour in the end. While the film proved to be profitable earning $242 million so far against a budget of $25 million, the lead star has apparently been canceled by fans.
In the midst of the controversial feud between Lively and Baldoni, it seems like the actress has a peculiar way of promoting the movie, something that doesn’t really relate to domestic violence.
In one of the promotional videos on TikTok, the star tells fans to “grab your friends, wear your florals, and head out to see it!” Apart from that, she also launched her haircare line Blake Brown, and promoted her beverage company Betty Buzz. Another interview showed Lively dismissing a question from a journalist about her film inspiring people to reach out to her to discuss abuse.
Lively’s seemingly tone-deaf approach to promoting It Ends With Us made fans question if she actually cares about the essence and the core message of the movie. Many suggested she could have used her promotional tours to raise awareness and share domestic violence services to help those in need.
The Gossip Girl star recently celebrated her 37th birthday, and her sister Robyn dedicated a sweet message via Instagram. Many fans brought up the controversy surrounding Lively while defending the actress’ side.
One user said, “The ridiculous media has tried so hard to bring her down, I’m glad she is holding her head high & ignoring the negativity!” to which Robyn replied, “The best, thank you so much.”
Lively continues to earn fans’ support amid the raging backlash that she suffers from her own style of promoting the film. It Ends With Us yielded a divisive reaction from fans after critics gave it a 58% score while the audience gave it a 91% rating on Rotten Tomatoes.
Blake Lively Fears Her Career Will Be Over Due To Controversies
Because of the extreme criticism, Lively is now allegedly fearing the future of her career. According to a source via Daily Mail, the actress is saddened by the amount of hate she’s getting as she believed her return to the big screen was her moment to shine.
For now, she will be stepping back to reassess her future, although she expressed willingness to continue acting, directing, and producing movies. The noise that suddenly erupted following the release of It Ends With Us must have taken a toll on her well-being.
It Ends With Us is still showing in theaters worldwide.
