Alan Wake 2 Trailer Reveal at Gamescom 2023: Trippy Nightmare With Not 1 But 2 Protagonists – Did Microsoft Shoot Itself in the Foot by Giving Away Xbox Exclusive Rights?

Trippy Nightmare With Not 1 But 2 Protagonists - Did Microsoft Shoot Itself in the Foot by Giving Away Xbox Exclusive Rights?
Featured Video

Gaming enthusiasts believed that Alan Wake 2 was just another game. The Gamescom Opening Night Live 2023 aired a few hours ago. It streamed on Gamescom’s own YouTube channel. Many gamers tuned into the show to see whether any interesting game was coming up. To their amazement, Gamescom had tons of exciting announcements, and everyone was hooked on the event.

Advertisement

Among those gaming enthusiasts, the executives of Microsoft were also present. People might think that the company was there as a game publisher. But it was quite the opposite. Microsoft tuned to the show to see how one of their former game performed. After the video ended, they sure went into depression.

Remedy Entertainment and Microsoft

The Alan Wake 2 trailer was shown during Gamescom. Before that, it was just another game, which was about to release in 2023. But after it was shown, it became one of the most anticipated games of 2023. Remedy Entertainment surprised everyone and showed they could compete with others.

Advertisement
Remedy Entertainment
Remedy Entertainment

Alan Wake was released in 2010 under the banner of Microsoft and Remedy Entertainment. The game was very well-received by the gamers. A couple of years later, Remedy released a spinoff, Alan Wake’s American Nightmare. The result was the same. During this point, Remedy Entertainment was looking to make Alan Wake 2 and proposed the idea to Microsoft, but it was immediately rejected.

Microsoft
Microsoft

Remedy tried to pursue it but without success. After years, they finally bought the rights to the Alan Wake franchise. Now, in 2023, they are going to release Alan Wake 2, which is a psychological game.

Also Read: Starfield: Best Gaming Laptops to Play Bethesda’s Upcoming Epic That Won’t Cost a Kidney

Advertisement

Fans Think Microsoft Should Have Kept The Rights to Alan Wake 2

Immediately after the Alan Wake 2 trailer release, fans thought Microsoft made a mistake by selling the rights to Alan Wake 2. The game has the potential to be the game of the year. It could have made a huge profit for Microsoft. In the long run, Microsoft executives might think about this deal and keep on fiddling with their minds.

Looking at it from every point, it looks like a loss for Microsoft. The game trailer was launched with fewer expectations, but the love that it received completely changed the game. Even though single-player games like Assassins Creed Mirage and horror games like Alone in the Dark will be released during the same time as Alan Wake 2, the game could potentially outlive both.  

Live Action Still from Alan Wake 2
Live Action Still from Alan Wake 2

Microsoft was not prepared for the long run and missed a sure-shot homerun. The executives were shortsighted. Together with Remedy Entertainment, they made Quantum Break, an exclusive game for Xbox. It became a cult game for the Xbox community. But the collaboration failed after that.

Advertisement

The biggest setback for Microsoft came when they sold the Xbox exclusive right of Alan Wake to Remedy Entertainment. When Xbox users buy the game, Microsoft will not receive any profit from it.

Also Read: Microsoft is Selling Activision’s Cloud Gaming Rights to Ubisoft!

Sam Lake on Microsoft

Sam Lake is the writer of Alan Wake. He was there when Alan Wake 2 was proposed to Microsoft. The team showed the script to other publishers as well. Lake added that it was odd, considering the industry shift. They felt that linear single-player games were a thing of the past, but in reality, it is still going strong. The concept of live-action mini-episodes in the game made Microsoft hooked on the project. They wanted a new game and did not want to invest any more of their time in Alan Wake.

Advertisement

Kyle Rowley, the game director of Alan Wake 2, confirmed that it was just a concept for which they fought. The characters, settings, and synopsis remain the same, but people are loving it more now.

Alan Wake 2
Alan Wake 2

Remedy Entertainment was under the buyout radar of Microsoft, but it later shifted its focus to Activision-Blizzard. Whatever the case, the Alan Wake 2 trailer is a huge hit among the gaming fandom.

Alan Wake 2 will only be available from 27th October, 2023. It will only be available in digital form.

Advertisement

Also Read: Toxic Gamers are Bad for the Gaming Industry, Which Is No Surprise

Source: YouTube

Priyanko Chakraborty

Written by Priyanko Chakraborty

Articles Published: 649

Priyanko is a Content Writer at FandomWire, and specializes in anime. He is currently pursuing his Master's Degree in Economics. Priyanko has previously worked as a content writing intern. He spends half of his day writing on anime, and the other half watching it.