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As Dwayne Johnson Struggles to Airlift His Crumbling Hollywood Career, His $15M XFL Franchise Gets Ready for Major Layoffs

As Dwayne Johnson Struggles to Airlift His Crumbling Hollywood Career, His $15M XFL Franchise Gets Ready for Major Layoffs

While maintaining a great physique and ageless look in the industry, Dwayne Johnson appears to be typically struggling with his acting career. Further, amid his career struggles Johnson made an investment move and purchased the XFL for $15M in 2020. Which later appeared to be struggling with bankruptcy as they proposed to cut costs and jobs.

Dwayne Johnson
Dwayne Johnson

Starring in updates of Baywatch and Get Smart, Dwayne Johnson appears to have some experience with questionable reboots. Similarly, even his co-owned XFL franchise prepared to return with their second season of the reboot in 2023. However, following the spring preparation that ended with success, XFL still appeared proposing major layoffs to adjust their previous bankruptcies.   

Also read: $200M Ryan Reynolds Movie Forced to Edit a Scene after 6 ft 5 in Dwayne Johnson Couldn’t Get into a Porsche Due to His Titanian Size

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Dwayne Johnson Purchased XFL In 2020 

The history of XFL dates way back to the early 2000s when they originally started off with a partnership between NBC and WWF (currently known as WWE). However, the franchise imploded after a single season as they ended up making sleazy headlines related to “s*x and booze” and cameras in cheerleaders’ locker rooms. 

XFL franchise

Thus, after crumbling in 2001 due to the lack of serious propositions, XFL returned to the growing market in 2019, with a spring start-up aiming to capitalize. However, yet again, the franchise suffered losses within just eight weeks and filed for bankruptcy. Trying to resurrect the XFL in 2020, wrestling tycoon Vince McMahon dropped the gimmicks and reportedly spent $200M. 

Vince McMahon
Vince McMahon reportedly spent $200M on XFL

However, yet again the franchise faced a shutdown within five weeks because of the coronavirus pandemic and thus filed for bankruptcy. That’s when Dwayne Johnson entered with his $15M proposals to purchase XFL and make it work. Thus buying the XFL rights, Johnson partnered with his ex-wife, Dany Garcia, RedBird Capital, and a New York-based investment firm. 

Dwayne Johnson
Dwayne Johnson purchased XFL for $15M

Despite the previous struggles and bankruptcy of the XFL franchise, the representative and current investors clearly believed they could make this current edition work well. Blaming unfortunate timing for their previous crisis, Dwyane Johnson, along with the other owners aimed to nurture ambitious players. 

Also read: “It’s the most important movie of my career”: Dwayne Johnson Called Black Adam His “One Shot” To Conquer $33B Superhero Industry

XFL Franchise Prepares For Major Layoffs 

Previously facing two major bankruptcies, XFL promised to limit their cost to avoid financial losses. Further witnessing a litany of past failures, it seemed clear that Americans have a limited appetite for spring leagues. Thus, a major struggle appeared for Dwayne Johnson as he promised to make XFL 2023 work. 

Dwayne Johnson
Dwayne Johnson’s XFL performed well in 2023

Amid his own career crisis, Dwayne Johnson dedicated himself to the franchise to ensure maximum success. And evidently, the second season of XFL’s third installment demonstrated strong growth and delivered a quality match. However, the league still appeared proposing cost cuts and layoffs. Firing some marketing employees and shifting towards seasonal workers, the league notably initiated their proposal. 

XFL spokesperson Dan Gagnier stated, “As the XFL plans for 2024 and beyond, it has decided to transition into a dual full-time and seasonal-based employment model to improve efficiency and drive sustainable business performance across all markets, given the seasonal nature of the business”. 

XFL proposes major layoffs

Dismissing CMO Janet Duch and VP/Marketing and Brand Anthony Zucconi as part of a broader set of job cuts, the league offered a strategic review. Eliminating several jobs and proposing a more revenue-driven approach, XFL tried restructuring its previous losses. Although the 2023 spring match ended well on a successful note, Dwayne Johnson’s XFL still appears to be staying put on their cost-cut approach. 

Read more: Despite Paying Him $50M, Amazon Wants Dwayne Johnson Out after ‘Red One’ Following Black Adam, Jungle Cruise Disaster: “We’re done doing this experience thing”

Source: Guardian, Sports Business Journal 

Written by Krittika Mukherjee

Finding her escapism in art and fiction, Krittika joined our team at FandomWire with a penchant for creativity. But when she's not working, this diehard Potterhead sets out to explore the world and learn new things.