Call of Duty fans are in for a treat with this year’s game given the intense marketing and promotion, and could give the franchise the nudge to get back on the right track. The combined efforts of Treyarch and Raven Software will bring about a new age to the beloved shooter franchise.
Activision made it a tradition to release one game each year and most of the recent entries are the same with a new coat of paint and much glossier. The developers are not holding back on the marketing but one prominent location won’t be in the final product.
Mount Rushmore Will Not Be in the Latest Call of Duty Game
Treyarch has been making some rounds for marketing and promoting, given the opportunity to speak about details of a project they spent years developing. Matt Scronce served as the associate design director of the studio and took the time to sit down to answer some questions for GamesBeat about the latest installment, especially about the significance of Mount Rushmore since it was heavily marketed.
Yeah, that’s out of the game. That was just some fun marketing. Just to have a little flavor, to ground in United States politics.
Apparently, despite being featured in the teaser, the national monument will not be in the final product. Scronce included the monument for some political chatter and it did work as well as he had hoped. Treyarch knows how to appeal to the gaming community even through simpler methods like a brief description is sufficient to hype up this year’s Call of Duty.
Regardless, the developers came clean and set the record straight rather than lie about it days before launch. The combined efforts of two developers increased productivity in all aspects, and some fans were confident that the score was heard in an earlier preview which got them excited.
Black Ops 6 Needs to Live up to the Hype
The marketing is slowly picking up some speed which makes it easier for mistakes to slip through. The official sight accidentally used a different thumbnail than what was shared on social media platforms which inadvertently gave the gaming community the first unofficial look of Russel Adler.
The developers can already feel the pressure from the gaming community and hope they can deliver great single-player content. The campaigns of the most recent entries have been lackluster at best compared to older titles and fans are optimistic this project will break the streak.
Perhaps the developers can redeem the franchise and place it on the right track. Setting the standard for what the gaming community can expect for future entries.
Despite having used Mount Rushmore in the trailers and previews, Treyarch’s candor saved the studio from being criticized and ridiculed by the gaming community for false advertising which would be a different kind of low and extremely unethical. Other game developers should take notes on how to address certain issues before they blow up in their faces.
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