Amber Heard, apparently enraged by the media coverage of her infamous trial, has dismissed her publicist and hired a new one only days before she is scheduled to testify in court. Experts have responded to this new development by stating that it’s next to impossible to change at this time.
What we’ve learned thus far:
Johnny Depp has filed a $50 million lawsuit against Amber, alleging that she misrepresented him in a 2018 op-ed article for the Washington Post in which she discussed enduring domestic violence. According to some, the article harmed Depp’s cinematic career and reputation. The actor was fired from the Fantastic Beasts movie series, where he had a leading antagonist role when claims of spousal abuse surfaced. Amber’s defense argued that this wasn’t defamation because Amber didn’t name Johnny in the post and wrote it for the common good. Johnny already testified in the trial, which has been going on for three weeks. Amber is set to speak in a few days.
Why did Amber Heard fire her PR Team:
Amber Heard has shifted to a better PR team, after becoming upset with the press she received during the trial. A source informed the press, “She doesn’t like bad headlines”. Amber is “frustrated with her story not being told effectively,” said another person who was interviewed. Johnny Depp’s testimony and cross-examination pitted thousands of netizens against Heard, whose public image has shifted dramatically. Heard’s new PR company is Shane Communications, directed by CEO David Shane. Shane had already campaigned against Depp, highlighting charges made by Depp’s former executives, who said the actor needed to see a doctor because of his “compulsive spending” of $2 million per month.
What do experts have to say about this sudden change:
While Amber may seek to push this agenda, communication experts think that doing so this late will be difficult. An expert in crisis management and public relations explained: “After years of narrative building, you can’t change the public’s opinion in the three weeks when someone is suing you in a case.”
Former Pete Buttigieg campaign expert Lis Smith added: “It’s crazy to change teams in the middle of a trial like this because you don’t like the headlines”. She went on to say that Amber’s former team, Precision Strategies, is among the top crisis organizations in the industry, but that “they can’t rewrite the history of what happened.”