“Woah, didn’t see that coming”: Xbox Announce Monumental Parternship with Amazon That’ll Change Cloud Gaming Forever

A new and smart strategy from two tech giants.

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SUMMARY

  • Xbox and Amazon confirm a major new collaboration.
  • Two of the largest companies in the world have come together to continue promoting Cloud Gaming.
  • Game Pass games via the cloud will now be available on Fire TV devices.
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Microsoft is trying to take Game Pass and Cloud Gaming in general to a new level. That’s why Amazon and Xbox have confirmed a new collaboration involving the popular Fire TV. The company’s social media channels officially confirmed this, stating that users will have access to any game compatible with this service through the app. 

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The company’s most ambitious idea remains in effect, as it wants everyone to be able to access this service no matter what platform they are on. Players would be able to connect the controller to the Fire TV device.

Xbox and Amazon Sign a New Agreement to Collaborate on Expanding Game Pass

Xbox and Amazon join forces. Image via Xbox.
Xbox and Amazon join forces. Image via Xbox.

The world of gaming continues to expand constantly due to the advancement of technologies and how companies try to reach new places. In the case of Xbox and Microsoft, thanks to Game Pass and cloud technology, many more casual players can access titles without having to download anything. Now this company has announced a major collaboration that will expand the number of players who can access this content.

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Amazon and Xbox have announced a collaboration in which Fire TV devices, providing access to a wide range of content, will now be compatible with Cloud Gaming, enabling players to connect Microsoft controllers for gameplay. Players were surprised on social media upon hearing this news and are thrilled with how the brand is reaching further so that any type of player can try these titles.

A New Way to Play

Fire TV will now be compatible with Game Pass. Image via Xbox.
Fire TV will now be compatible with Game Pass. Image via Xbox.

One aspect of this collaboration is that only users with Game Pass Ultimate will be able to access the Cloud Gaming game library. This proves that Microsoft is aggressively seeking to expand its market, as it is making more and more devices compatible with the Xbox controller. Even some Samsung TVs are fully compatible with this controller to access the service and an extensive game library.

Subscribers to this service will only need to open the Xbox app on Fire TV and set it up, pairing the controller to start playing. Also, this Amazon device will work with non-Microsoft controllers like the DualSense and PS4 DualShock. The company continues to clarify that this service is in beta and therefore may have some bugs. This particular possibility is ideal for more casual gamers to use.

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Despite a rather challenging year with studio closures and numerous layoffs, this strategy adds the possibility for any type of player to access this service. Although not a completely effective strategy, Game Pass is synonymous with quality and excellent value, demonstrating that it is gradually becoming more popular. Microsoft’s idea is to make games more popular than the platform itself.

What are your thoughts on this new collaboration? Let us know in the comments!

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Written by Lucas Lapetina

Articles Published: 669

I'm a big fan of movies and videogames in general. I really love Pokémon and Godzilla. One of my favorite games is The Last of Us, Part II. A compelling and well-written story is always welcome.