DC FanDome A Grand Success: Generates Incredible 22 Million Views
Warner Bros organized DC FanDome: Hall of Heroes virtual convention amassed a whooping 22 Million views across 220 countries and territories over its 24-hour run. DC FanDome, which covered the upcoming Warner Bros. Media films, TV shows, games, and publishing, trended in 82 markets on YouTube and 53 markets on Twitter. In a nutshell, the event was a huge hit for Warner Bros.
Setting new standards for virtual conventions, the DC FanDome event proved to be free of technical issues and perpetuity which had the fans hooked for their admirable DC’s big reveals. There was a lot of great content unpacked as well as some big announcements and trailers revealed. The convention was 8-hour long with a further 16 hours of encored content.
It seemed DC’s chief creative officer Jim Lee, understood the biggest problems of virtual conventions face and found out a way to kill the monotony. He knew that one would easily feel exhausted spending all of their time staring at a screen. Asking people to spend eight hours staring at one screen without it feeling like a mind-numbing affair is difficult. Short sketches, interviews, rapid Q&As, and little tributes to the world of DC ensured fans were hooked to their screens till the very end.
150 million views were reported of trailer content launched from the event on YouTube and Twitter was dominated with their trends. Warner Bros.TV Group Chief Marketing Officer, Lisa Gregorian, and President of worldwide marketing at Warner Bros., Blair Rich, talked with TheWrap and explained how they derived the idea of this virtual convention
“The concept originated because we knew Comic-Con was going to get canceled and we really had been working on some other stuff together and said, ‘Wouldn’t it be amazing if we created a fan-centric event that was a global and worked together across our divisions and other divisions to make this happen?’” said Gregorian. “Productions were shut down and literally, like many parts of the world, we were shut down at the company as well. Blair and I were having these conversations and along with hundreds of employees, who were working from home, who were meeting for the first time virtually and collectively working with one another during the entire summer on putting this project together.”
“We had a couple of sort of mission things in mind as we built it that were our North Stars that we never wavered from,” said Rich. “Number one, it had to be for the fans, by the fans, about the fans, and be completely fan-centric, and anything that wavered from that was not allowed. We wanted it to be accessible. That’s why it was free. It was a global event translated into nine languages and we wanted it to feel like a major moment.”
“One of the things we had observed in a lot of the virtual experiences that Lisa and I have had thus far is that they felt kind of very flat and not immersive,” added Rich. “So we wanted it to feel like a fully-realized space and that’s where you see the depth and dimension and the volume. We wanted it to feel like people were together. We didn’t want it to feel just like a bunch of Zoom calls put together, that was really important to us.
