in , ,

Disney CFO Confirms Disney+ Going Through Content Cleanup: “Will be removing certain content from our platform”

Disney CFO Confirms Disney+ Going Through Content Cleanup: "Will be removing certain content from our platform"

With Disney+ having a significant drop in subscribers since the start of 2023, one can only wonder why? Disney+ has been a platform that saw a rise in viewers because of the range of content it offered. It was a big step for the streaming service because of the various collaborations it had. However, this abundance in content faded rather quickly.

Disney+ FandomWire
The Walt Disney Company CEO Bob Iger

Even though the platform holds all the projects made by Disney, Marvel Studios, Lucasfilm, and other partner studios, that was pretty much it. In other countries, this range was still somewhat bigger. This will be taking a big hit as viewership and the number of subscribers has already declined greatly.

Also Read: Lindsay Lohan Makes Epic Hollywood Comeback in Sequel to Cult-Classic $160M Movie With Oscar Winner Jamie Lee Curtis

Disney+’s Cost-Cutting Initiatives

Bob Iger claimed that one of the main goals was to change the focus of the company to growing revenue by cost-cutting and looking for content that helps in growing subscribers. He stated that under the previous model, they were not distributing enough funds to marketing when the service was launched.

Fandomwire Video

“When you make a lot of content, everything needs to be marketed. You’re spending a lot of money on marketing that are not going to have an impact on the bottom line except negatively due to the marketing costs. We believe we actually have an opportunity to lean into those more, put the right marketing dollars against it, allocate more, or basically away from, programming that was not driving any subs at all.

This is part of the maturation process as we grow into a business that we had never been in. We’re learning a lot more about it, specifically, we’re learning a lot more about how our content behaves on the service and what it is consumers want.”

CEO Bob Iger stated during May 2023 earnings call that they were making a lot of content that was not necessarily helping the sub-growth. He realized that they were getting more surgical about what they made and were straying away from their goals. Christine McCarthy, CFO of Disney, cited Iger’s, stating that these “cost-cutting initiatives” include removing content from Disney+ as the platform will be adding Hulu as a part of a “one-app experience.”

Also Read: “She’s brilliant”: The Little Mermaid’s Original 1989 Voice Actor Jodi Benson Defends Halle Bailey Casting

What Type of content will Disney+ be Removing?

McCarthy made it known on this call that Disney is actively reviewing the content of their DTC services to make sure that they align with their strategies and will result in the removal of certain content from the service. Disney anticipates a write-down of Q3 of $1.5-$1.8 billion from this. She also stated that moving forward, they intend to create a lower volume of content in alignment with their strategies.

after netflix disney unveils new adtier option is this the beginning of the end36
The logo of Disney’s streaming service

These spending cuts will be implemented predominantly in 2024 with regard to the already big amount of changes that are being made this year itself.

Also Read: “Disney’s on a roll”: Fans Troll the Mouse House as Peter Pan & Wendy Live Action Remake Gets Abysmally Low 13% Rotten Tomatoes Rating

Source: Variety

Was this Article helpful?

Thanks for your feedback!

Written by Ananya

A poet and art enthusiast, Ananya Godboley is a striving academic who is pursuing a career in Criminal Psychology, currently doing an undergrad degree in Psychology. Passionate about History, Philosophy and Literature, she loves to learn about new and interesting subjects. A writer for Fandomwire with over 600 published articles, she adores all things superhero and Taylor Swift.