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Disney’s ‘Strange World’ TANKS at the Box Office, Projected to Lose At Least $100M

strange world disney loss

It’s no longer the pandemic era, but it seems that Disney is still having a hard time convincing people to come and see its latest animated film, Strange World. The Jake Gyllenhaal-starring movie opened this Thanksgiving weekend and immediately plummeted at the box office.

Strange World Disney 2
Disney’s Strange World

The seemingly poor performance of the animated film even drove less interest from viewers, even during the week-long holiday, including Black Friday and Thanksgiving proper.

RELATED: “The execs want this film to go under the radar”: Fans Suspect Disney is Intentionally Tanking ‘Strange World’ With Bad Marketing Because of its Well-Written LGBTQ Lead

Strange World Flops At Worldwide Box-Office

In a report from Variety, Strange World only amassed $18.6M over the holiday period against a budget of $180M. Based on the current projection, the animated movie is set to lose $100M during its entire theatrical run, bringing another massive loss to the studio.

Strange World Disney 1
Disney’s Strange World

As a household name for producing blockbuster animated movies, Disney has stumbled once again after Pixar failed to properly market Lightyear. Encanto, which came out over Thanksgiving week last year, did a better performance, and even became a viral sensation online.

Fans blame Disney’s poor marketing of the film, a story about a family of explorers starring Jaboukie Young-White, Gabrielle Union, Dennis Quaid, and Lucy Liu. It’s unclear why the movie never got so much exposure from Disney, given that the plot provides one of the biggest leaps of representation from the studio.

RELATED: ‘They’ve been barely advertising it until last week’: Disney Faces Backlash For Negligible Marketing for ‘Strange World’ – First Disney Animated Movie With LGBTQ Lead

Disney’s Poor Marketing Led The Animated Movie To Its Doom

Strange World Disney
Disney’s Strange World

In the same report, Disney chose not to submit the film to several markets and countries, such as the Middle East, Indonesia, and Malaysia because it features a gay character. Even China bans movies that include such themes. Disney would rather drop these countries from their list than cut out certain parts of the film.

Other rival studios project a lucky $45M gross at the end of the movie’s run. The film cannot be saved anymore; perhaps when it comes out in Disney+ it would have a better performance. Given the weak opening and poor reception, Strange World won’t likely get a sequel.

Strange World is currently playing in theaters worldwide.

Source: Variety

RELATED: “It’s official – Disney animation magic is dead”: Disney’s Strange World Movie Getting Just 74% Rotten Tomatoes Rating Has Fans Convinced Disney Animation Has Gone to the Dogs

Written by Ariane Cruz

Content writer at FandomWire.