The Oscar-nominated actor and co-owner of the Wahlburgers franchise, Mark Wahlberg, a few years ago launched a new business in Boston: He co-founded a venture that sells sport utility gear, including hoodies, joggers, underwear, and other performance garments that has elements of streetwear.
According to Forbes, the company hopes to expand in the billion-dollar athleisure market and boost sales by leveraging high school and collegiate athletes to build brand awareness.
Mark Wahlberg Started His Clothing Line ‘Municipal’ in 2019
In 2019, Mark Wahlberg, Will Arnett, and producer Stephen Levinson co-founded Municipal, an online-only business. It is a luxury athletic and casual gear company that blends comfort and functionality. The clothing from this brand is of the highest quality and is versatile enough for work, fitness, and everything in between, claims the company.
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“We started MUNICIPAL because we want everyone to buy into the fact that you can accomplish anything you set your mind to with hard work. And we fully believe and stand by that,” said Mark Wahlberg.
Municipal, at its core, is a way of life that emphasizes the transformational power of self-belief. Stories of innovation, grit, character, following your instincts, and overcoming challenges are at the heart of the brand.
Is ‘Municipal‘ Clothing Successful?
The brand is continuing on track after the Covid halt, although some people object that its apparel is a little bit costly given that a pair of boxer briefs cost $30 and a men’s hoodie sweatshirt costs $78. Currently, its annual turnover is estimated at $5 Million. According to a Grand View Research estimate, the global athleisure market is anticipated to reach $662.56 billion by 2030.
Municipal’s quick expansion and wide brand recognition are largely due to Mark Wahlberg’s celebrity status and influential network.
Municipal’s quick expansion and wide brand recognition are largely due to Mark Wahlberg‘s celebrity status and influential network. Wahlberg has been able to leverage his popularity to draw attention to his clothing line because of his dedicated fan base and loyal followers. In addition to fashion enthusiasts, Municipal has become more famous among followers of the actor who value his sincerity and dedication to quality.
Source: Market Realist
