“Dude that’s 4-5 Millions in free advertising”: Keanu Reeves’ Repeated Mistakes Forced John Wick Franchise Creator to Change His Movie’s Name

"Dude that's 4-5 Millions in free advertising": Keanu Reeves' Repeated Mistakes Forced John Wick Franchise Creator to Change His Movie's Name
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Keanu Reeves is well known for his portrayal of his roles in Bill & Ted’s Adventure film Speed (as Jack Traven) and the science fiction-action trilogy The Matrix (as Neo).

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But his portrayal of John Wick in the self-titled movie is mainly acknowledged and praised by all. It’s next to impossible to imagine someone else instead of Keanu Reeves as John Wick. The sheer thanks go to Reeves’ popularity because he’s the reason John Wick became one of the rare franchises that have gotten more successful with each installment.

Keanu Reeves
Keanu Reeves

Everything is just beyond perfect in the John Wick movies. But the movie we anticipate today would have almost been named “Scorn”. Yes right! 

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Also read: “Holy sh*t Hideo what are you cooking up?” Hideo Kojima Convinces Fans Keanu Reeves is Joining Another Billion Dollar Franchise After John Wick

The Movie John Wick Was Almost Named “Scorn”

Keanu Reeves as John Wick
Keanu Reeves as John Wick

The franchise’s co-creator and screenwriter Derek Kolstad revealed that John Wick‘s movie names were initially given different titles. It was originally set to be called “Scorn,” but star Keanu Reeves kept getting the names wrongly, so the studio decided to go finally with – John Wick. Kolstad explained:

“The only reason it’s called John Wick is that Keanu kept referring to it as John Wick.” 

The screenwriter went on to say:

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“Marketing was like, ‘Dude, that’s four to five million dollars in free advertising so far, so it’s John Wick instead of Scorn’. I can’t imagine it being Scorn now.”

Scorn means open disrespect for someone. Now it’s unclear why the screenwriter Derek Kolstad chose such a name for the movie because John Wick suits more than was actually expected. 

Also read: “Gotta give it a 10”: Keanu Reeves’ $103M Cult-Classic Movie by James Cameron’s Oscar-Winning Ex-Wife Gets Perfect Rating from Former Bank Robber

The Original Concept for John Wick Was Different Too

Derek Kolstad with Keanu Reeves
Derek Kolstad with Keanu Reeves

Kolstad, who moved from Madison to LA 15 years before selling his “Scorn” script, had been working towards his big break (since giving up a career in business administration). He always kept a sense of his past while writing screenplays, and that’s what he did while writing John Wick. As he mentioned:

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“If you go back to any other specs [I’ve written], you’re gonna see all of the credited names on the posters for ‘Dirty Dozen,’ ‘Butch Cassidy and the Sundance Kid,’ ‘Ronin,’ because they were on my walls.”

Clearly, the “Scorn” was directly drawn from his own life. The writer shared that he named the main character after his own grandfather and the original John Wick was far from a skilled assassin. Wisconsin native John F. Wick, a businessman (and grandfather of Derek Kolstad) who established Wick Building Systems in Madison in 1955, expressed:

“I was tickled by Derek using my name for a movie, and the hitman character was frosting on the cake.”

Originally, John Wick was not expected to have his name everywhere. But thanks to Reeves, the businessman had his name featured in a movie and even became the title character.

Also read: John Wick Star Nearly Lost His Ear, Needed 80 Stitches After a Gruesome Injury in Keanu Reeves’ Franchise

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Source: Digital Spy

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Written by Shreya Jha

Articles Published: 947

Shreya is an Entertainment News Writer at Fandomwire. She has over a year of experience in journalistic writing with a deep knowledge of entertainment world. After completing her bachelor's program in Journalism and Mass Communication, Shreya is now pursuing her master's degree in the same. Apart from being an avid reader, she's a huge Swiftie and K-culture buff. So yeah, when she's not writing, she will be caught listening to Tay or watching "Business Proposal" for the 100th time.