Loki created headlines in the Marvel Cinematic Universe upon his arrival last year, throwing the whole Multiverse into disarray with each new episode, but due to its release date, it was unable to participate at the 2021 Emmys. This year, though, Tom Hiddleston’s Loki still has a major campaign on the way. Despite the fact that it will face greater competition since it will be placed in the Drama category rather than as a limited series, expectations for the show’s possible success remain high.
Despite the fact that WandaVision is Marvel Studios’ lone Emmy Award win so far, it is the only series recognized beyond the Falcon and the Winter Soldier so far. The higher-ups now hope that Tom Hiddleston’s long-awaited solo show will achieve the same level of popularity in a few different categories.
The Emmy Awards campaign has officially started for Loki
As the second season of the show begins production in London, Disney and Marvel Studios are finalizing plans for Loki’s next Emmy campaign, with the hopes of adding to the team’s hardware collection. The first step is a new commercial promoting Loki and putting it back to the forefront of viewers’ thoughts. In preparation for the 2022 Emmy Awards, Marvel Studios published a 15-second promotional video for Loki via The Hollywood Reporter as part of the show’s “For Your Consideration” tour. This can be listed in any category, including “Outstanding Drama Series.”
Critics and audiences hail Marvel Studios’ LOKI is, “remarkably clever and visually stunning,” For Your Emmy Consideration in all Categories including OUTSTANDING DRAMA SERIES. #ad Now Streaming only on #DisneyPlus.🕒 pic.twitter.com/pGNkIzrwUp
— The Hollywood Reporter (@THR) June 15, 2022
While Hiddleston and his co-stars Owen Wilson and Sophia Di Martino are at the forefront of this campaign, Loki might have a slew of outstanding potential winners. The score by Natalie Holt left an indelible impression on viewers, and both Richard E. Grant’s Classic Loki and Jonathan Majors’ He Who Remains have an excellent shot in the Guest Actor category.