“Genius marketing move”: Francis Ford Coppola’s Megalopolis is Getting Such Insanely Negative Reviews Even Fans are Calling it a Brilliant PR Campaign

Fans praised Francis Ford Coppola after he used negative criticism received for his earlier movies to promote his upcoming film, Megalopolis.

megalopolis

SUMMARY

  • Lionsgate Films released the second trailer of Francis Ford Coppola's Megalopolis.
  • The trailer smartly incorporated an extended montage of Coppola's legendary movies, which was initially panned by critics.
  • Fans praised the director for his bold strategy of including that montage to promote his new movie.
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Francis Ford Coppola, who is renowned as one of the oldest voices of New Hollywood, has returned with another unique concept – Megalopolis, with Adam Driver in the leading role. The movie, featuring an ensemble cast, has been a long-awaited, ambitious project, first conceived in the 1980s.

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Francis Ford Coppola's Megalopolis
A still from Megalopolis directed by Francis Ford Coppola. (Image credit: American Zoetrope)

As he dropped the film’s second trailer, giving a further sneak peek into the movie, fans couldn’t help but praise the filmmaker for his unique marketing strategy.

Francis Ford Coppola’s Megalopolis Trailer Features Negative Reviews of His Previous Projects

The legendary filmmaker has given numerous iconic projects, cementing an indelible legacy in the world of cinema. However, it is a bitter fact that his projects initially garnered a negative reception from the critics, before getting into the iconic movies category.

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His career is marked by films such as The Godfather (1972), The Conversation (1974), and Apocalypse Now (1979), all of which have found their place as significant contributions to cinema.

Adam Driver as Cesar Catilina in Francis Ford Coppola's Megalopolis | American Zoetrope
Adam Driver as Cesar Catilina in Megalopolis | American Zoetrope

Addressing the same, Francis Ford Coppola cleverly used those negative reviews in his favor, by keeping it on the front line, in his newly released trailer of the 2024 film.

The second trailer opens with the line, “True genius is often misunderstood” followed by an extended montage of his critically panned earlier movies, making the way for the voiceover stating, “One filmmaker has been always ahead of his time.”

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The new trailer is seemingly Coppola’s way of declaring that his project will win over audiences once again, proving critics wrong. However, keeping his movies’ negative reception in the newly released trailer is catching audiences’ attention, who couldn’t help but praise the director for his genius strategy.

Fans React to Francis Ford Coppola’s Megalopolis Trailer

Francis Ford Coppola
Francis Ford Coppola | Image by Georges Biard, licensed under CC-BY-SA 3.0, via Wikimedia Commons

The newly released trailer is provocative on its own as Coppola has made a bold move in introducing his upcoming project.

His first 40 seconds clearly position Megalopolis as his next groundbreaking project, seemingly stating that he wouldn’t be disappointed with negative criticisms regarding the new movie.

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What’s more, the extended montage also serves as a reminder that time has significantly played a major factor in proving his vision right, as his creation ended up gaining a crucial place in the heart of cinema.

Adding those reviews in the trailer seems to be a strategic move, which screams his confidence that the Adam Driver-led movie will be another jewel in his portfolio.

Fans were quick to praise the director’s bold strategy for the trailer ahead of its release. Commenting on DiscussingFilm’s X post, online commentators expressed their thoughts on his daring move.

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Check the tweets here.

Having already premiered at the Cannes Film Festival, it has garnered polarized responses from critics and moviegoers alike. The movie centers around Cesar Catilina (Driver), a visionary architect who envisions building a utopian city in the collapse of a major disaster.

The ensemble cast also includes Giancarlo Esposito, Nathalie Emmanuel, Aubrey Plaza, Shia LaBeouf, Jon Voight, and Jason Schwartzman.

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Check the newly released trailer here.

MEGALOPOLIS (2024) Official Trailer - Adam Driver, Giancarlo Esposito, Nathalie Emmanuel

Megalopolis is set to release in theatres nationwide on September 27.

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Written by Priya Sharma

Articles Published: 1281

Priya Sharma, Senior Content Writer and Social Media Manager at FandomWire and Animated Times. Having graduated in Journalism and Mass Communication, she possesses extensive expertise in crafting engaging and informative content. She has written over 2000 articles across Animated Times and FandomWire on pop culture, showing her dedication to delivering diverse and trending content to readers across the world. Apart from pop culture, she is quite enthusiastic about the Hallyu culture and is exploring the world of anime, expanding the horizons of her knowledge.