Only days after news sources and analysts such as Youtube’s DangerVille and Jon Campea began to question why Warner Bros. and Legendary Pictures have yet to release any promotional material or any direction for a marketing strategy, the studio and its distributor announced on Tuesday that Godzilla V.S Kong would be delayed from it’s original release date of March 13th, 2020 to November 20th, 2020.
Also read: Where Is The Godzilla V.S Kong Promotion?
Again, this comes as no surprise given the film being completely devoid of any marketing material when, in comparison to the previous films in Legendary’s Monsterverse; 2014’s Godzilla, 2017’s Kong: Skull Island, and 2019’s Godzilla: King Of The Monsters, which all had incredibly interesting and even interactive marketing techniques such as a Monarch website dedicated to tracking The Monsterverse’s “Titans” around the globe.
Scott Mendelson from Forbes made an interesting comparison with Warner Bros.’s change for Godzilla V.S Kong in relation to the changes we saw two years ago with The DCEU’s Justice League, which released following a crossover film that received less than favorable acclaim from both critics and audiences, that film being the theatrical release of Batman V Superman: Dawn Of Justice. That being said, it is safe to assume that Godzilla V.S Kong could benefit off of there being two household brand names for the titular characters as opposed to characters that members of the general audience in North America are uncommon with.
The delay would also possibly favor the film not being “lost in the shuffle” of what is a very busy Spring 2020 release slate, and considering what happened to Godzilla: King Of The Monsters being released in late May 2019 behind major players such as Avengers: Endgame, John Wick 3: Parabellum, Pokemon: Detective Pikachu, and Disney’s Aladdin, it would be in Warner Bros. and Legendary’s best interest to release Godzilla V.S Kong during a slower Fall 2020 season that sees it’s nearest competition being Paramount’s Clifford: The Big Red Dog, which will see release a week earlier on November 13th, 2020.
How do you feel in regards to the move? Will this benefit Godzilla V.S Kong’s box office run, or would you have preferred to have seen the film release on March 13th, 2020? Whatever the case, fans can rest a little easier knowing that Godzilla V.S Kong is still on the forefront for an important 2020 year for both Warner Bros. and Legendary Pictures.
Godzilla V.S Kong is set for release on November 20th, 2020, is Directed by Adam Wingard, and stars Millie Bobby Brown, Julian Dennison, Alexander Skarsgard, and Kyle Chandler.