“I can’t believe they also closed their marketing department…”: Hellblade 2’s Memes Have Begun as Xbox’s Marketing has ‘Started’

"Biggest promotion this game will ever get."

hellblade 2


  • Hellblade 2 fans are trolling Xbox as the game release inches closer, but there is no marketing.
  • Fans speculate that the company may be planning to close Ninja Theory.
  • Fans have expressed anger with the lackluster marketing for a potentially amazing game.
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Senua’s Saga: Hellblade 2, the upcoming sequel to the award-winning Hellblade: Senua’s Sacrifice from Ninja Theory, is gearing up for its release on May 21. The game is one of the biggest Xbox releases of the year, and fans are excited to see what’s next for Senua in her journey.


However, there hasn’t been a lot of marketing for the game, which is shocking to see for a title that’s due to launch in a couple of weeks. This has given rise to memes with fans attacking the company over the lack of marketing, and as marketing has begun slowly, it’s gotten worse.

There Are More Memes About Hellblade 2 Marketing Than Actual Marketing

Fans are trolling Xbox over the lack of marketing for Hellblade 2.
Fans are trolling Xbox over the lack of marketing for Hellblade 2.

Hellblade 2 is out in a matter of weeks, and usually marketing for a game starts a couple of months before it’s about to hit the shelves. Given how the game is one of the biggest Xbox releases of the year, it’s being looked at as a big miss from the company.


The hype around the game is also fairly high, but Microsoft has not invested much in marketing it, and with the recent closure of studios like Tango Gameworks and Arkane Austin, fans are now worried about what’s going on with the title, and many have simply forgotten the game launches next week.

There is some marketing for the game, but fans would be better not considering it as one. The official X/Twitter Xbox handle posted a screenshot from the game trailer with just the game name and date of release, and this has prompted players to troll the brand and what they can expect from it.


Players replied to the tweet with “marketing,” and many added that it was fans who needed to remind the company that there is a game up for launch. One user said that it is possible that the company closed the marketing department along with the other studios, and there were several other similar replies.

Fans Are Excited About the Game but Are Questioning Xbox’s Intentions

Fans have alleged that the company wants to shut down the developer.
Fans have alleged that the company wants to shut down the developer.

Hellblade: Senua’s Sacrifice was a success and received positive reviews from fans and critics alike. The fans are looking forward to the sequel, but they think that Xbox is not marketing the game, as they do not expect the sales to be good.


The game is coming to Game Pass, PC, and Xbox, but still, it seems like the company does not believe in the game. Fans have said that the developer should share more gameplay videos or anything that would get fans to anticipate the game.

However, many think that it is a sign that developer Ninja Theory may also be closed down sometime in the future. There has been a little more marketing since the less-than-alluring tweet was dropped, but fans are still skeptical.

There have also been reports alleging that Microsoft has been planning to port the game to the PlayStation, and that has angered fans much more. It remains to be seen what the company does to market the game in the next few days before its launch and how the game fares upon release.


What are your thoughts about Xbox not marketing Hellblade 2? Let us know in the comments below!


Written by Rohit Tiwari

Articles Published: 771

Rohit Tiwari is a Gaming Journalist and Editor at FandomWire. With a Master's degree in Mass Communication, Rohit combines academic insight with a passion for the games and the stories they tell. He is an ardent supporter of Real Madrid and when he's not busy playing games, you'll find him reading or idolizing the GOAT Cristiano Ronaldo.