The 2023 Xbox Games Showcase is right around the corner and the Vice President of Xbox Games Marketing, Aaron Greenberg, has just dropped a bombshell that is sure to set anticipation skyrocketing for the upcoming stream. In a recent tweet, Greenberg advised viewers to bring an “extra pair of underwear” to this highly anticipated event.
With titles like Mortal Kombat 1 and Starfield already confirmed to make appearances excitement was already palpable, but Greenberg’s latest statement has only raised expectations even more. It is no secret that Xbox has faced some challenges lately. From the UK’s Competition and Markets Authority (CMA) blocking the acquisition of Activision Blizzard, to the disastrous launch of Redfall, Microsoft’s gaming division has been going through a rough patch.
I’d bring an extra pair of underwear in that case. 🤯
— Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) June 4, 2023
Marketplace rival PlayStation held a showcase recently which should have been a slam dunk, considering how much Xbox was floundering at the time. However, Sony’s showcase offering left many gamers rather disappointed with its line-up. This puts the ball back in Xbox’s court; are the tides are about to turn in Xbox’s favor? Greenberg’s remarks seem to suggest that Xbox is feeling confident and ready to take advantage of PlayStation’s showcase being a let-down.
Greenberg’s attention-grabbing statement came in the form of a reply to a tweet thread highlighting the countdown to the 2023 Xbox Games Showcase. Another tweet in the thread praised the previous glimpses of the highly anticipated Starfield, shown by Bethesda during past streams.
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In addition to Greenberg’s comment regarding undergarments, he also revealed a few more details about the upcoming Xbox Games Showcase on Twitter. Responding to various questions compiled by @HazzadorGamin, Greenberg revealed some key information about how the event will be structured. Notably, he emphasized that all first-party games featured in the Xbox Games Showcase will rely primarily on in-game or in-engine footage, with only a few cinematics included.
This decision aims to provide fans with a genuine glimpse into the games they can expect to experience upon release. It seems that transparency is a priority, as each trailer will be clearly labeled to ensure viewers know whether they are looking at in-game footage or a pre-rendered cinematic. Furthermore, Greenberg confirmed that there will be no trailers shown for any TV shows or movies during this year’s Xbox Games Showcase, and the infamous “games coming in the next 12 months” gimmick from the previous year will not be repeated.
Transparency by Xbox is appreciated #Xboxshowcase
✅️ No first party Full CG Trailers
✅️ No 12 Month strategy
✅️ No Movies or TV show pic.twitter.com/SVAJgI3ZkH— HazzadorGamin,Dragon of Dojima (@HazzadorGamin) June 5, 2023
The 2023 Xbox Games Showcase Could Be a Gamechanger
Set to take place on June 11th 2023, the Xbox Games Showcase promises to be an event filled with exciting announcements. The gaming community at large is hoping for a triumphant return to form for Xbox following its recent series of setbacks. The acquisition roadblock and Redfall’s rocky launch have undoubtedly left Microsoft’s gaming division hungry for success. The disappointing showing from PlayStation’s recent showcase has only amplified the opportunity for Xbox to regain marketplace mindshare. Greenberg’s confident remarks on social media indicate that Xbox is ready to close the book on the troubled month of May and make a statement in June.
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With promises of mind-blowing titles, surprises, and a new wave of games coming to Xbox Game Pass, it’s clear that Xbox is pulling out all the stops to win over gamers worldwide. The stage is set, the countdown is on, and the excitement is palpable. Get ready for an epic Xbox Games Showcase that may just manage to redefine the gaming landscape.
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