Kanye West is known as one of the best-selling artists in the world with near about 160 million records sold. The record producer-rapper-songwriter and fashion designer has earned twenty-four Grammy Awards and is known to be one of the most influential people in the world.
Apart from his music and fashion, Ye has always found himself under the spotlight due to his outspoken views. The artist has been a frequent source of controversies over the years due to his conduct on social media, his comments about the music and fashion industry, and many more. But without a doubt, Ye has the power to turn things around and justify the fact that he is indeed one of the most influential people in the world and his recent Super Bowl commercial goes on to prove just the same.
Kanye West’s innovative Super Bowl commercial for Yeezy
American artist and fashion designer Kanye ‘Ye’ West’s Super Bowl commercial to promote his fashion line Yeezy was one of the highlights of the event. The reason is the fact that Ye’s commercial wasn’t any extravagant, glitzy, and glamorous commercial but a self-filmed video where the artist was seen riding a vehicle and talking directly to the camera. He said,
“Hey y’all, this is Ye, and this is my commercial. And since we spent all the money on the commercial spot, we actually—we didn’t spend any money on the actual commercial. But the idea is I want you to go to yeezy.com.”
The artist continued to say,
“I’m gonna write it at the bottom of the screen and I got some shoes and mmm that’s it.”
According to THR, the commercial did not air in all markets adding that it did not air in Los Angeles but the publication saw the commercial on a Miami affiliate. The publication explained that Ye probably purchased the commercial spot on a regional basis noting that he might have not spent $7 million.
The artist has been working on bringing back his fan-favorite Yeezy brand in full force on his own. Fans loved Yeezy when it released its collection in partnership with Adidas but now since that partnership no longer exists, Ye has to prove that he is enough on his own.
YEEZY COMMERCIAL #SuperBowl : pic.twitter.com/wVPtMTGNom
— YEFANATICS (@yefanatics) February 12, 2024
Fans were quick to comment that the artist could have simply posted about the shoes on his social media rather than purchase such an expensive spot at the Super Bowl. Another user was skeptical about calling the artist a genius or a waste of money. While some fans were impressed and noted that it was indeed a great move.
Kanye West attends Super Bowl 2024 in a crucifix mask
Ye attended the Super Bowl 2024 along with his wife Bianca Censori in a head-turning crucifix mask by Alexander McQueen. The piece according to Page Six belongs to the late designer’s 1996 Dante collection and features a 3D white crucifix between the eyes making the head turn.
Sunday also marked the 14th death anniversary of Alexander McQueen and Ye’s donning of the mask was seen as probably his way to honor the designer. He completed his look with a black leather jacket and stretchier headpiece. He was accompanied by his wife Bianca Censori at the game who wore a black latex head-covering outfit with a leather coat.
The artist recently faced backlash for his yet another controversial album Vultures, which includes a song ‘Carnival’ which has a lyric about Taylor Swift. Vultures dropped on February 9th, 2024, and is in collaboration with Ty Dolla $ign. The lyric reads, ‘I made six Taylor Swift (ha) Since I had the Rollie on the wrist (Ha), I’m the new Jesus, b**ch (Ha)”
These lyrics in the song Carnival have drawn attention and backlash for the artist as it sparked the controversy of Ye allegedly harassing and objectifying Swift. Taylor Swift has not commented on the situation.
