Authenticity holds a lot of value in Hollywood. As much as audiences love to watch remakes, retellings, and sequels, nothing catches their attention more than something original and magnificent. The one studio that is best known for only creating content like this is A24. The perfect example of such a story would be their recently released movie, Civil War.
In the classic style of the studio, the movie features an A-list cast of actors like Kirsten Dunst, Nick Offerman, Cailee Spaeny, and Wagner Moura, but has still managed to remain, somewhat, under the radar. With its recent release, the movie has gotten nothing short of splendid reviews from audiences and critics alike, hinting at a successful future at the box office.
However, the studio might have just made a slip-up that could not only change the perception audiences have of the film but also ruin the studio as a whole.
A24 and Its Impact
A24 is one of the most respected studios in Hollywood. Almost existing outside that color-draining world of Hollywood, they have gained respect for the strategies they use when making and marketing their movies. When it comes to the filmmaking process, the studio is known for allowing directors, writers, and actors almost complete creative freedom. They are allowed to do whatever they deem fit in order to make their art.
Although this results in the expenditure being extremely high, the studio makes up for it through its marketing strategies, focusing more on word of mouth and the internet, rather than flashy campaigns.
Their projects possess a uniqueness to them that can be spotted from a mile away, using colors in the most beautiful of ways and creating their iconic, neon look. They have also made some of the most critically acclaimed projects in recent years, including Euphoria, Pearl, Hereditary, and Past Lives. Their name is so respected in the industry that they were allowed to continue the work on two of their films during the SAG-AFTRA strikes.
With this in mind, a recent step taken by the beloved studio has made many fans deeply upset.
Fans Are Disappointed With What A24 Did With Civil War
It was recently reported by Discussing Film that A24 has been accused of using artificially generated pictures for the marketing campaign of their recent film, Civil War. This is a very serious accusation for a studio like theirs. Considering how their entire platform is based on the philosophy of creating connections and giving creators the attention and respect they deserve.
![Jesse Plemons in Civil War [Credit: A24]](https://fwmedia.fandomwire.com/wp-content/uploads/2024/04/14082057/Jesse-Plemons-Civil-War-Credit-A24.jpeg)
Upon hearing the accusation, many fans were appalled. They could not believe that the entertainment company would do such a thing. Many did not think it to be possible, while others were angry at them for doing such a thing, considering just how much money they were making.
biggest company in film right now can’t pay some artists?
— harv (@harvv) April 17, 2024
A24 is one of the studios where they genuinely care for the craftsmanship of their films, if this is AI then it's baffling as I'd expect A24 to be one of the last studios to do this kind of shenanigans
— MovieGainz (@MovieGainz) April 17, 2024
Is his legs missing or is it the angle 😂 pic.twitter.com/58iNUu44xk
— Philly Philly 🦅🅰️🐕 (@MonsieurPhilly) April 18, 2024
Loved the movie.
Really do not love this.
Movie had absolutely gorgeous cinematography and they could use any number of screen caps from certain scenes or a blending together of others instead of going this route.
— Alex (RANGERS WORLD SERIES CHAMPS🔥🔥🔥) (@DFWAlex2289) April 17, 2024
Really hope they’re not. But if they are.. like, tf why??
— PokeCardStop (@PokeCardStop) April 17, 2024
The movie was especially praised for its cinematography. Some fans added that they could have picked any shot from the film to use as promotional material rather than doing such a thing.
