Kylie Jenner will be haunting the public this Halloween season with a new cosmetics range inspired by A Nightmare on Elm Street. With its renowned boogeyman Freddy Krueger, Wes Craven’s landmark 1984 horror picture helped to establish slasher flicks as a hallmark of the genre. Krueger, who was burned alive and is now a ghost, haunts the nightmares of a group of kids who reside on Elm Street.
Kylie x A Nightmare on Elm Street
Jenner teased the Kylie x A Nightmare on Elm Street collaboration on social media before announcing it on Twitter. Kylie Cosmetics, Jenner’s immensely popular beauty and skincare firm known for its in-demand lip kits, has released its latest exclusive themed box. Jenner gives a behind-the-scenes peek at her photoshoot for the brand, where she dresses up in Krueger-inspired ensembles and sports long nails, in the video release.
As a nod to the home videotapes that audiences rented at the time of the film’s release, the products are packaged in a box that looks like a VHS case. The Nightmare on Elm Street range includes items like the “Freddy Eye Shadow Palette” and the “Only A Dream Lip Lacquer,” which have names inspired by the film. The colours associated with Krueger’s well-known clothing and appearance are reflected in the lip lacquers, eyeshadow palette, lip and cheek stain, and fake lashes, which are all inspired by the film.
Despite the fact that neither the Nightmare on Elm Street line nor its campaign are particularly frightening, it’s likely to be a hit with Kylie Cosmetics enthusiasts. Jenner, a longtime fan of horror films, commented on Instagram that it was “a DREAM to cooperate with the symbol of horror,” a playful reference to Freddy Krueger’s favoured technique of haunting. At the very least, Jenner seemed to be enjoying her collaboration with the classic horror picture.