Love Island: All Stars, the famous dating reality series, has been suffering from low viewership ever since ITV decided to change its main channel schedule. Only one million viewers tuned in on ITV1 and half a million on ITV2.
This is not the first time the show experienced a drop in the ratings. Last year, it only drew in half of its usual viewers. There are a lot of factors to consider here, but at this moment, it is seemingly down to the network’s decision to change the time slots.
Love Island: All Stars Still Suffered Decline In Ratings Despite Fans’ Anticipation
In an attempt to revive the audience’s enthusiasm, ITV’s Director of Accessibility David Padmore said in a statement via Digital Spy that they are doing everything in their power to make the reality show as interesting as before:
“We’re always looking for ways to make our shows more accessible to our audiences. We hope that having these Islander self-descriptions and Villa tours available alongside the show will really help bring this summer’s Love Island to life for our audience.”
A report from MailOnline via Daily Mail claimed that the winter season special was canceled due to low viewership. Executive producer Mike Spencer shared their resolution to this problem:
“I would love it to stay like this and do All Stars in winter and then the regular series with new islanders in the summer. That way the two series feel different. That’s what we need to do as producers, we need to focus on making sure the format feels different and that it doesn’t feel like the same Love Island series again.”
The studio bosses are all hoping that the return of some beloved participants would boost and save the plummeting ratings from their previous winter season special. The cast for Love Island: All Stars was announced earlier this year, and a range of reunions are currently planned.
So far, as intriguing as the new spinoff was and the comeback of many Love Island favorites from years ago, only less than 12% of overall viewers tuned in and joined the fun.
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Executive Producer Talks About The Future Of Love Island
In an interview with Grazia Daily, Love Island executive producer Mike Spencer said that they will “continue to evolve” and be open to the changes that are necessary for the development of the show.
As for the creative and technical aspects, they will continue to do what they have been doing since the creation of the series:
“I think the format is the format. I think Love Island as we know and love it will continue. Across the network, there’s other shows for people to apply to, but I think we’ll continue to run Love Island as it is.”
The drop in the ratings has tremendously affected the show even in recent years, and it may continue to do so until they find the antidote to this plummeting viewership.
