Marvel Cinematic Universe could bring back Stan Lee cameos with their old footage and CGI. This is possible because of the new deal that was signed among the three franchises: Marvel, Genius Brands, and POW! Entertainment.
For those who don’t know who Stan Lee is, well he’s a brand! He is the person who has appeared in most of the Marvel movies.
Stan Lee’s Contribution to Marvel
Legendary Stan Lee has co-created many of Marvel’s greatest characters including Spider-Man, the Avengers, and the X-Men. It can be said that Marvel has built its foundation on iconic characters which is the creation of Lee and artist Jack Kirby including big Marvel names’ like Mark Ruffalo’s Hulk, Chris Hemsworth’s Thor, and Robert Downey Jr.’s Iron Man.
Stan Lee is not only known for his creation of comic book characters but also appearing for in many cameos in MCU. Before his passing at the age of 95, he did appear in several cameos being featured in Spider-Man: Into the Spider-Verse, Captain Marvel, and Avengers: Endgame.
Though MCU still included Stan Lee with the help of posters and magazines in various locations, it appears that they have different plans for the future.
The New Deal Marvel Signed with Genius Brands International and POW! Entertainment
Recently, Marvel signed a massive 20-year deal with Genius Brands International and POW! Entertainment which is a joint venture of Stan Lee Universe has paved the way for Lee to return to Marvel’s movies, TV shows, or in other areas. After this deal, Marvel got the license of the likeness of Lee in future films and TV productions as well as Disney theme parks, merchandising, and more. Though the license is granted, insiders revealed that a decision has yet to be made regarding that.
“It ensures that Stan, through digital technology and archival footage and other forms, will live in the most important venue, the Marvel movies, and Disney theme parks. It’s a broad deal.”
The agreement gives Marvel a wide perspective to utilize Lee’s likeness “in movies and television projects, as well as to use images, existing footage, and existing audio recordings featuring him. The rights to use Lee’s name, voice, likeness, and signature exclusively in theme parks, cruise lines, and in-park merchandise were also included in the deal. Audiences and parkgoers could see Lee turn up as figures and toys, on apparel and stationery, in video games and VR.”
Though, it’s still under the wrap whether Stan Lee will return or not.