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Marvel’s Boss Kevin Feige Has a Massive Challenge in MCU Phase 5 After Humiliating Defeat From Avatar: The Way of Water at Box Office

Marvel's Boss Kevin Feige Has a Massive Challenge in MCU Phase 5

Kevin Feige has been heading Marvel Studios for a very long time now and his mind is responsible for a lot of what the Marvel Cinematic Universe is at the present moment. The success that only a part of Phase 4 has seen was the last thing he had been expecting and even the most successful movies of the phase had been easily surpassed by James Cameron’s Avatar: The Way of Water.

wanda scarlet witch 1652812067682
Elizabeth Olson as the Scarlet Witch

The global earnings that a lot of the MCU’s Phase 4 made were destroyed by the Avatar sequel in only one week. This only proves as to how Kevin Feige and his team need to up their game in order to compete with other franchises if not the DC Universe which is now being headed by James Gunn.

Also Read: “Every Marvel movie since Endgame has s**ked”: Joe Rogan Questions Marvel Movies’ Quality, Agrees Kevin Feige is Using the Same Formula to Make the Most Money

Avatar 2 Crushes Kevin Feige’s Plan For The MCU

There were many projects that the Marvel Cinematic Universe gave out that were massively underwhelming if not disappointing. Movies like Doctor Strange in the Multiverse of Madness were all over the place and had been struggling with an imbalance of power dynamics. Certain Disney+ shows like She-Hulk got a huge negative response, making it questionable whether or not there would be a second season.

Avatar: The Way of Water - a visual delicacy
James Cameron’s Avatar 2 is a visual delicacy

Movies that did do well, like Black Panther: Wakanda Forever which did well at the box office have also been easily surpassed by Avatar: The Way of Water, proving just how underwhelming the current phase had been for the fans. While there had been some TV series that won the audience in an instance like Moon Knight, Loki, and Wandavision; it was not enough for the faith that people had in the MCU to be reincarnated. The sequel for Avatar has already made $1 Billion globally, crushing every MCU movie released in the fourth phase.

It becomes difficult when certain factors come into play. The only movie in Phase 4 that made over $1 Billion was Spider-Man: No Way Home and that too in 2021. What used to be an easy task for the franchise became impossible in 2022 as no movie surpassed that target. For Avatar: The Way of Water it took merely a week to overthrow the entire MCU Phase 4 and it might soon enough dethrone the third Spider-Man movie as well.

Also Read: “Better job security, can’t blame him”: Dwayne Johnson Allegedly Tries to Get a Marvel Role In His Latest Tweet After James Gunn Crushes His Black Adam Sequel Hopes

Kevin Feige Has A Task And Expectations To Live Up To

Amongst the multiple projects that have been announced in the upcoming phases, Marvel has decided to slow down their pace and choose quality over quantity. This was the exact opposite of what Phase 4 had been following. While movies like Spider-Man: No Way Home are yet to be surpassed, it only shows what fans have been looking for in the MCU.

Kevin Feige produced Black Panther 2
Letitia Wright in Black Panther: Wakanda Forever

Phase 5 was similar to the fourth phase in terms of quantity. This has recently been changed taking into view the response that the fans had given. Movie screenings in the theatre have been limited since the pandemic hit and the audience has been very selective as to which film they wish to see. If movies as highly anticipated as that of the MCU continue to disappoint, it would not be a rising future for Marvel Studios and Kevin Feige. Especially considering how completing with non-superhero franchises had never been a problem for them before.

Avatar: The Way of Water is currently available to watch in theatres.

Also Read: “The MCU Should Have Ended at Endgame”: Marvel’s Boss Kevin Feige Trolled For Including Tatiana Maslany’s She-Hulk in the New Avengers After a Disastrous Phase 4

Source: Twitter

Written by Adya Godboley

An avid writer fluent in everything Marvel, Adya Godboley is a content writer for Fandomwire. She is currently doing her Bachelor's of Arts in English Honours. Adya likes to read a lot and it would not be a surprise to see her spend her entire day playing Genshin Impact. Her articles range from Marvel, DC and movies to Mental Health Awareness.