Matt Damon’s Evil Business Plan To Crash the Market Backfired After Actor Had To Sign Thousands of Fan Autographs For Nothing

Matt Damon’s Evil Business Plan To Crash the Market Backfired After Actor Had To Sign Thousands of Fan Autographs For Nothing

Matt Damon has been in the limelight ever since his debut role in Mystic Pizza and rose to prominence after the success of Good Will Hunting, which also saw him bag an Academy Award in the Best Writing category for the movie’s screenplay which he wrote alongside Ben Affleck. Accordingly, he has been used to being asked to hand autographs to fans since his late teens.

At the same time, the multi-talented star has over the years shown he’s also keen on the business side of things. He even partnered with his long-time friend Affleck to start a new production company, named Artists Equity in 2022.

Academy Award winner Matt Damon.
Academy Award winner Matt Damon.

It’s best to reserve judgment about Artists Equity since its early days, but Damon’s history with formulating business plans is far from good.

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Read more: “He thought it would be distracting”: Ben Affleck Was Disappointed After Director Didn’t Allow Him to Take His Bromance With Matt Damon to the Next Level in $100M Movie

Why Matt Damon Planned to Crash the Autograph Market

Matt Damon comes across as a very nice individual, and even his Oppenheimer co-star Cillian Murphy recently praised his values as a human being [via the Happy Sad Confused podcast]. And the Irish actor is seemingly not the only big name in the industry who shares this opinion.

Matt Damon as Jason Bourne in a still from the Bourne franchise
Matt Damon as Jason Bourne.

During an interview in 2020 for his show Conan, comedian and talk show host Conan O’Brien talked about a report that considered Damon among the most generous celebrities in Hollywood when it comes to being kind to their fans. However, there’s always a side effect in such cases.

The Jason Bourne star’s tendency to easily sign autographs makes plenty of fans happy, but it also becomes an easy source of money for individuals who have made a thriving business out of this star-fan relationship. Accordingly, the 52-year-old, alongside Ben Affleck, came up with an interesting idea to separate professional autograph hunters from actual true fans.

“Ben Affleck I and talked about this, cause it all started for us at the same time,” Damon said [via Conan]. “We were like what if we could saturate the market place? What if we could drive the price down to 80 bucks [for 10 autographs] and then we wouldn’t be worth it.”

The Martian actor then disappointingly (and hilariously) revealed his master plan to drive away business guys and just be left with his fans never really worked and he ended up signing 1000s and 1000s of pictures.

Read more: “You stole my milk money”: Before Tom Cruise, Judd Apatow Called Out Matt Damon’s Golden Globe Win a ‘Punk Move’ for His $630M Movie

Matt Damon Learned He’s Not That Famous the Hard Way

Damon’s plan to crash the autograph marketplace backfired when it came to dealing with professional autograph hunters, as the talented star underrated his fame. Despite signing 1000s of pictures, the value of his autograph didn’t go down. Interestingly, there was a time when he ended up overrating his popularity.

Emily Blunt and Matt Damon
Emily Blunt and Matt Damon.

In a separate interview with Graham Norton in The Graham Norton Show, Damon recalled how once he mistook a Spanish couple for his fans and ended up taking a picture with the Spaniard’s wife when he requested a photograph. He recalled:

“They kind of looked over and saw me and had an exchange and then pulled out a camera and came over. I said to my wife, ‘Here we go.’ The guy says to me, ‘Please [take] a picture?’ and I said ‘no problem’ and I went over to his wife and I put my arm around her.”

The stranger didn’t know who the Academy Award winner was, leading to a very awkward situation for everyone involved. Damon seemingly can’t catch a break when it comes to correctly judging his image in public.

Read more: “I think it was a bit of a wake-up call”: Jason Bourne Director Claimed Matt Damon Heavily Influenced James Bond Franchise That Led To Daniel Craig’s Casting

Source: Conan, Happy Sad Confused and The Graham Norton Show

Written by Vishal Singh

An experienced content writer, Vishal juggles his time between analyzing players on the pitch and stars on the big screen.