Elizabeth Olsen’s His Three Daughters, an upcoming Netflix movie, will debut in theaters for a limited two-week release before heading to the streaming platform. This has become the new trend in the film industry as theaters are now fully back in business after the pandemic.
While streaming sites are usually more convenient, studios don’t really earn much from the viewership. This is why a new strategy has been developed, and many studios are following its success.
Elizabeth Olsen’s His Three Daughters Will Run In Theaters Before Landing On Netflix
Elizabeth Olsen is widely recognized for starring in the Marvel Cinematic Universe as Wanda Maximoff. As she transitions from the superhero genre, the actress has been taking on projects with a more serious tone.
As per Netflix Tudum, His Three Daughters follows “three sisters return to their father’s home to prepare for the worst; his health is failing and time is running out.” Helmed by director Azazel Jacobs, it stars Olsen, Carrie Coon, and Natasha Lyonne.
The website also reported that it will premiere in select theaters first on September 6 before heading to Netflix on September 20. This is the same exact move that Glen Powell’s Hit Man did, which surprisingly yielded incredible results.
Richard Linklater’s action comedy ended up becoming a massive critical success with a 96% score on Rotten Tomatoes. As per The Numbers, it grossed over $1.9 million in worldwide box office. The rest of the magic will be done by the ratings on Netflix.
Hopefully, Olsen’s new project will gain enough momentum to attract audiences and motivate them to see it in theaters. As per Rotten Tomatoes, it has a perfect 100% score based on 24 early reviews. This should compel fans to buy those movie tickets rather than wait for the Netflix release.
Theatrical Movie Releases Make More Profit Than Streaming
It’s no longer a secret that Hollywood is doing everything to make up for the losses in the film industry. Managing director at Roth MKM Eric Handler shared via CNBC that “the best way to maximize the profit of a movie is to bring it to theaters first.”
Indeed, studios cannot just put content on streaming services and wish to gain more subscribers because investors usually look for signs of profitability.
Senior media analyst at Comscore Paul Dergarabedian also explained that there is a “direct correlation between the number of wide releases and the positive impact on the box office bottom line” so giving a movie a theatrical run rather than dumping it straight into the streaming platform is always worth the risk.
The films that receive this kind of treatment don’t usually achieve the blockbuster success of $200+ million movie tentpoles, but the collective ticket sales will always reflect some amount from the domestic box office which is always an advantage.
With the changing times and the effects of the pandemic, the industry has tried to adapt and be flexible when it comes to bringing entertainment closer to the public. It’s now a matter of making more profit in order to make more movies.
His Three Daughters hits theaters on September 6.
