One of the world’s most famous streaming services, Netflix has created a buzz among internet users with its recent demand to copyright the voices of popular celebrities. The news has left people rattled and questioning the company’s motives. With the rise of deep fake technology, many are concerned that this move may have bad consequences.
With this move, Netflix will be able to create content using artificial intelligence. This could possibly be one of the biggest changes that the entertainment industry will witness. However, celebrities should be worried about their jobs as artificial intelligence can do the job of an actor.
Netflix demanded to copyright voices of popular celebrities
Netflix hit the headlines when it announced its intention to copyright the voices of popular celebrities in its shows and movies. This move would give the company exclusive rights to use the voices in any form of media, including commercials and other promotional material.
As per the contract, Netflix will use an actor’s voice “by all technologies and processes now known or hereafter developed throughout the universe and in perpetuity.” The celebrities in question would not be able to use their own voices for commercial purposes without Netflix’s permission, essentially making their voices the property of the streaming giant.
Also read: Helen Mirren Rejected Queen Elizabeth Role in Netflix’s British Royal Family Drama The Crown, Which Cost $13M Per Episode
The internet is questioning Netflix’s motives
This move has raised many questions, with some people accusing Netflix of being exploitative. The controversy has sparked a heated debate online, with many people taking to social media to share their opinions.
Worrying if true. In the not too distant future, will there even be a need for actors?
— The Josh and Artemis Show (@the_jandashow) May 6, 2023
This is one of the worst companies in their field right now. Desperate in so many ways. Liquidity grabs from customers & now treating actors like this. No respect. No innovation. Don’t see them flourishing in the future.
— Ramiel Tanks (@Extreamsst) May 6, 2023
“Throughout the universe and in perpetuity” is INSANE. They’re trying to hold rights over an actor in different planets and galaxies in the future???!
— Bobby Foster (@_bobbyfoster) May 6, 2023
Well that kinda….weird.
Basically you own someones identity in perpetuity.
— @Bnorma3l (@bnorma3L) May 6, 2023
Remember when Netflix used to be cool? Yeah, neither can I.
— MoonZilla (@MoonZilla4) May 6, 2023
Many people are concerned about the potential risks that come with deep fake technology. The company can easily manipulate the voices of celebrities for the wrong purposes.
Also read: Almost a Third of All Netflix Movie Directors Were Women, New Study Confirms
Will AI take over the entertainment industry?
This move may have some advantages, fans will be able to see their favorite deceased artist on screen once again. With the help of AI, it is very easy to recreate a deceased person’s voice.
But this is not seen as a positive move as many are concerned about the future of entertainment. As technology continues to advance, it’s likely that we will see more attempts to manipulate audio and video content using AI.
Celebrities will soon have trouble finding work as AI will be able to do everything they do in less time. The move could lead to new regulations and laws limiting the use of deep fake technology and other forms of audio and video manipulation. It could also lead to changes in the way that celebrities negotiate contracts with studios and networks, with a greater focus on protecting their own rights and interests.
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Source: NY Times