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‘Netflix to the rescue’: Fans Hail Netflix as Streaming Giant Refuses Switching Over to Weekly Release, Challenges Disney+ and Amazon Prime Formats


There had been rumors lately that despite the success of its flagship programs, Netflix is struggling to accelerate membership growth. As a result, the company’s binge strategy will be coming under increasing scrutiny as it seeks to keep its subscription base.


Well, to all the Netflix binge-watching fans out there you take a sigh of relief. Netflix, contrary to its rumors, claims it has no intentions to stop delivering all episodes of a TV series at once for binge-watching.

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Netflix refuses weekly release policy

Netflix, which established the practice of binge-releasing full TV series, has stated that it will continue to do so. “We believe our binge-able release strategy drives substantial engagement, especially for newer titles,” Netflix wrote in its Q3 shareholder letter, which was released alongside quarterly results. “This enables viewers to lose themselves in stories they love.” Netflix stated that,

“It’s hard to imagine, for example, how a Korean title like ‘Squid Game’ would have become a mega hit globally without the momentum that came from people being able to binge it,” 

Squid Game poster
Squid Game poster

Netflix said in the shareholder letter. “We believe the ability for our members to immerse themselves in a story from start to finish increases their enjoyment but also their likelihood to tell their friends, which then means more people watch, join and stay with Netflix.”

Related: “Everyone that contributed to this is going to hell”: Fans STUNNED as Dahmer Series Becomes Netflix’s Second Biggest English Show Ever!

The company’s comments came after allegations that leaked on the internet last month that Netflix executives were considering changing their binge approach and releasing blockbuster titles on a weekly basis.

Netflix challenges the streaming formats of other OTT platforms

According to Netflix, the binge-release strategy helped “generate strong interest” in their shows like Ryan Murphy’s Dahmer — Monster: The Jeffrey Dahmer Story, which is now the No. 2 English original series in the initial 28-day window. 

The company included a Google Trends chart that it claimed demonstrated how the ability to watch all 10 episodes of Monster — all of which were released on Sept. 21 — drove a much larger spike in search queries for Dahmer compared to non-bingeable Amazon Prime Video The Lord of the Rings: The Rings of Power and HBO’s The House of the Dragon.

Netflix's Monster: The Jeffrey Dahmer Story
Netflix’s Monster: The Jeffrey Dahmer Story

Fans are applauding Netflix’s choice to keep the series’ binge-watch style alive and well, with fans sharing the following on their Twitter accounts;

Although Netflix does release some reality series, such as Love Is Blind and The Circle, batches of episodes over several weeks. Furthermore, it has separated the most current seasons of popular shows such as Stranger Things, Ozark, and Money Heist to increase user interest and engagement.

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According to Netflix, a whole TV season may not be available in its entirety in some situations because the title is licensed from a network, and “the episode will normally be available on Netflix the day or week after it was shown on its original network.”

Well, we fans are excited to see what further shows Netflix has got for us. So, grab your snacks and drinks, and let’s so go on binge watch journey.

Source: Twitter


Written by Rishav Deb Roy

Rishav Deb Roy is currently pursuing his graduate degree in Cost and Management Accounts from Chandigarh University and he is also a budding Chartered Accountant aspirant. He has always been passionate about writing and has been honing his skills since a very early age. He uses his writing skills to help businesses create compelling content that engages and informs their audiences. Rishav says he has a passion to research on many things, especially anything related to pop culture. He’s been following them since a very early age and is eager to work on them. Currently, he is working as a Content Writer at Fandomwire.