Unlike its predecessors and successors in the MCU, Iron Man 3 is distinctively a solo adventure for Tony Stark. Amidst the ensemble extravaganzas, this film stood out as a non-Avenger gem. Despite this, Iron Man 3 was one of the most highly promoted MCU films to date, with Marvel Studios spending millions of dollars on marketing and advertising.
However, there is another non-Avenger in the history of MCU that keeps Iron Man 3 behind in terms of the promotional budget from the studio.
Black Panther Got the Same Promotional Budget Despite Being a Non-Avenger Movie
Black Panther was among the most successful movies of Marvel studios. It was highly praised by critics and was also a box-office hit. It was also proved to be one of the most culturally significant films of all time.
Black Panther was a highly anticipated film. It was the first solo film in the MCU to feature a black superhero, and it had a cast and crew that was predominantly made up of people of color. The film was released during a time when there was a growing demand for films that featured diverse casts and crews.
And this was one of those movies where the Marvel Studio spent the same amount of money knowing that it was not an Avenger movie.
Chadwick Boseman said that it was the first of its kind. So it had to do well. He said:
“There’s a fear that if it doesn’t do well, it’ll be a long time before it happens again. So it’s not even just for you, it’s for other artists that will come after you.”
Marvel Studios spent an enormous amount of around $150 million on its marketing which was very high considering it was not an Avenger movie.
The movie was an absolutely stunning masterpiece and ended its run with $1.4 billion dollars worldwide.
Black Panther Was a Masterpiece by MCU
Directed by Ryan Coogler, this film not only shattered box office records but also left an indelible mark on the landscape of superhero cinema. Black Panther transcended the traditional boundaries of the genre, offering a rich and culturally significant narrative.
The strength of Black Panther lies in its well-rounded and compelling characters. Black Panther was not merely a superhero film; it was a cultural phenomenon that celebrated diversity. The film tackled themes of identity, providing a narrative that resonated deeply with underrepresented communities.
It was also a visually stunning film. The film’s production design, costumes, and cinematography are all top-notch. It is a film that is both entertaining and thought-provoking.
Watch Black Panther on Disney Plus.
