PlayStation CEO Herman Hulst Follows Helldivers 2 Success with New Strategy that’ll See Live Service Being Priority Over Everything Else

Got a PC and want to try out Helldivers 2 like PlayStation live service titles? The new CEo has got your back.

Herman Hulst and Helldivers 2
Credits: Instagram/@hermanhulst


  • The upcoming co-CEO has stated that new live service titles will be released on PlayStation and PC simultaneously.
  • On the other hand, PC players will have to wait to try out single player narratives on their device at it will release on the console first.
  • This approach is taken to bring more fans into the PlayStation platform.
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Helldivers 2 has probably become one of the most successful titles on PlayStation. This game has redefined the genre of live service titles. And to carry forward this huge success, the soon-to-be co-CEO of Sony’s PlayStation Business, Hurmen Hulst, has some new strategies.


After the legendary tenure of Jim Ryan, now it’s time for Herman Hulst and Hideaki Nishino to put their feet in the CEO’s shoes. One of these co-CEOs has already got plans, both for live service titles and single-player narrative games, with which PC players might get a bit upset.

Live Service Titles to be Released on PlayStation and PC Simultaneously

Helldivers 2 like live service titles will now launch both on PC and PlayStation simultaneously.
Helldivers 2 like live service titles, will now launch both on PC and PlayStation simultaneously.

During a PlayStation business briefing on Thursday, both the upcoming co-CEOs discussed their strategies regarding Sony Interactive Entertainment. Helldivers 2 has been a huge success for this gaming platform. To ensure the success of live service titles, games of these genres from now on will launch “day and date” on PC alongside PS5. In that briefing, Hulst clarified the company’s approach to keeping live service a top priority.


This strategy was first revealed in 2022, and with this strategy, people might cut down on the exclusivity idea of the console company. However, this unique strategy went the other way around and carved out a significant amount of growth and success.

PlayStation first launched a title on PC in 2020, when Horizon Zero Dawn PC port came in. Initially, the game faced several criticisms regarding some technical issues, but after consistent patch updates, the game well and truly became optimized for PC. And now, after four years, PlayStation’s PC library has filled up with some real successes.


Single-player PlayStation Titles Will Release Later on PC

Single-player first-party games will launch first on PlayStation, and later on PC.
Single-player first-party games will launch first on PlayStation, and later on PC.

On the other hand, for single-player narratives, Hulst has a different approach. Unlike liver service titles, the soo to become CEO has announced that the single-player story mode titles will launch on PC at a later date after being launched on the console. They have cited that this is a strategy to bring more people into the console itself.

Hulst stated:

But with our tentpole titles, our single-player narrative-driven titles that [are] the backbone of what PlayStation Studios has delivered in recent years and in our history, we take a more strategic approach and introduce our great franchises to new audiences, and we’re finding new audiences that are potentially going to be very interested in playing, for example, sequels, on the PlayStation platform. We have high hopes that we are actually able to bring new players into PlayStation at large, but into PlayStation platforms specifically.

So, the people who have tried out a PlayStation first-party single-player title on the console or PC, whatever, will have their eyes on the sequel to that game. Now, according to this strategy of Hulst, if the sequel comes to the console, leaving behind PC for a later release, then there are high chances fans will jump into buying PS5s to try out that sequel.


What’s your take on these decisions from PlayStation? Let us know in the comment section.


Written by Nilendu Brahma

Articles Published: 192

I'm Nilendu Brahma, a gaming aficionado who's carved a niche in esports and FPS journalism. With stints at GosuGamers and EssentiallySports under my belt, I've honed my craft in delivering top-notch coverage of titles like Call of Duty and Valorant. My passion for gaming traces back to my childhood, fueling my drive to delve deep into the virtual worlds I love. Armed with a Bachelor's in English Literature, I infuse my writing with a unique blend of literary finesse and gaming expertise. Currently, I'm weaving captivating narratives for FandomWire, captivating readers with every word.