In recent years, PlayStation has heavily invested in the Chinese market to penetrate one of the world’s largest populations. Thanks to the absolute success of Black Myth Wukong in China, Sony’s console has been selling much better in the country, and it seems the company will invest even more in developing projects for that territory.
Game Science is one of the many studios collaborating with this Japanese brand to expand more effectively into the video game market. The industry’s paradigm shift is revealing the future winner of new audiences.
Black Myth Wukong Boosts PS5 Sales in China
Sony hasn’t had the best year in terms of game releases, but it has had a much stronger strategy for expanding into territories where it has historically struggled to gain a foothold.
The Japanese company aims to achieve greater success in China, which is why it has been investing more frequently in the development of studios there. This has resulted in highly fruitful collaborations, such as the release of Black Myth Wukong on the PS5.
This title, developed by Game Science, has sold over 10 million copies in just three days and is one of the most successful single-player games in Chinese history.
PS5 is selling at a 2x faster rate vs PS4 in China, says analyst firm Niko Partners.
— Shinobi602 (@shinobi602) August 21, 2024
Sony has been expanding in the market through deals and initiatives like its China Hero Project, supporting Chinese studios through development.
➡️ https://t.co/0ozgmwGG0p#PS5 #PlayStation pic.twitter.com/BNRcBvVluz
In recent days, PS5 sales have surpassed those of the PS4, proving that Sony’s long-term investment in the region is yielding results. This may lead to more investments in the country as the company encourages studios to develop for this platform.
Game Science Has Set a Precedent That Will Change Several Companies’ Strategies
Black Myth Wukong’s success is so significant that analysts have shown how, in the months leading up to its release, this game was one of the most followed by the Chinese population, from videos to gameplay, including title trailers.
Since its launch, it has become one of the most streamed games, boasting unparalleled popularity and surpassing any other current Chinese title.
Game Science, with the development of this game, has proven that there is room for single-player experiences in a country typically more focused on online games.
If this trend continues, in the coming years we may see many more single-player games developed by Chinese studios available on all platforms. The unique aspect of this game is that it’s based on Chinese cultural material that is highly popular among its inhabitants.
This is already translating into the PS5 becoming one of the best-selling consoles in the Eastern region, and Sony will likely spare no resources to ensure this trend continues.
Chinese studios showcased several titles at the latest major PlayStation event, indicating their imminent arrival on the console. This is more than enough evidence to understand the strategy that this company is adopting to boost sales in that region.
What are your thoughts on this title’s success? Let us know in the comments!
