Rare Win for James Gunn: The Flash Makes Historic Digital Sales after Nightmare Box Office Performance

The Flash Makes Historic Digital Sales after Nightmare Box Office Performance

DC Studios co-CEO James Gunn had been quite confident about The Flash being one of the greatest movies of all time. Not just the studio but the fans also had huge expectations from the movie. However, the claims and expectations fell through following the movie’s release as it went on to be one of the biggest box office bombs of all time. The DC film reportedly needed to make over $400 million to break even but the movie ended up only with a $267 million box office collection.

The Flash
A still from The Flash (Credit: WB)

Despite having a disappointing theatrical run, the movie is now performing really well on video-in-demand platforms, as it has taken the top spot at several digital video stores.

Read More: “The Rock really pulled that film”: DC Fans Rattled as Black Adam Made $128M More With Unknown Heroes While The Flash Couldn’t Cross $270M Even With A-listers

The Flash Tops the Video on Demand Charts

Followed by the disappointed box office reception of the Zachary Levi starrer Shazam! Fury of the Gods, the studio had high hopes for with Ezra Miller’s The Flash. The anticipation for the movie only took heights after the release of its trailer.

Fandomwire Video
The Flash
A still from The Flash (2023) (Credit: WB)

However, it was not visible in the movie’s performance at the box office. Grossing $267 million against a budget of over $200 million, the 2023 film was deemed one of the worst box office flops. Warner Bros. reportedly met a loss of around $200 million at the box office.

However, seems like the movie is finally making up for those losses through the video-on-demand platforms. The film is topping the charts on several VOD platforms, including iTunes, Google Play, and Vudu. It is available for $19.99 on several platforms.

Dwayne Johnson in Black Adam
Black Adam (2022)

Something similar happened with Dwayne Johnson’s Black Adam. While the movie was not as bad as the Ezra Miller starrer, it also underperformed at the box office. With an approximate loss of $50 to $100 million, the movie was number one on several VOD platforms.

Read More: “He killed a criminal in front of his child”: Director Spills the Secrets of Michael Keaton’s Batman From ‘The Flash’

Future DC Projects Also Expected to Underperform

With the constant underperforming and box office failures, with Black Adam, Shazam! 2, and The Flash, the upcoming movies under the DC banner are also expected to fail at the box office. According to the projections of the Box Office Pro, the next film under DC, Blue Beetle, is expected to open with around $12-17 million domestically.

Blue Beetle
Blue Beetle

Not just that, the movie is also projected to have the DCEU’s lowest box office opening so far. As for Aquaman and the Lost Kingdom, the sequel to the 2018 blockbuster is also expected to suffer due to its ties with the DCEU and the 2023 Ezra Miller starrer.

It is also expected to suffer the consequences of the controversy surrounding the Aquaman actress Amber Heard and the ongoing changes taking place at the studio for the past few months. Aquaman and the Flash, are still not confirmed to be a part of James Gunn’s DCU.

The Flash is available on VOD platforms.

Aquaman and the Lost Kingdom is set to release on 20 December 2023.

Read More: “Super disrespect”: DCU Fans Destroy James Gunn as Henry Cavill’s Final Superman Appearance in The Flash is a Horrible CGI Nightmare

Source: Twitter

Written by Laxmi

Laxmi Rajput is a writer at Fandomwire. She finished her Post Graduation in Broadcast Journalism and worked as a Business News writer for a year. But her interest in entertainment and pop culture compelled her to find a way towards Entertainment Journalism. She has worked across various fields and has 2 years of experience in content writing. She likes reading, music, movies, and traveling. She aspires to become a fiction writer in the future.