Roblox is one of the most popular gaming platforms in the world and has a large number of users who create and play games. IKEA, the popular furnishing chain, is also a reputed name, and both of these brands are now coming together in a unique partnership.
The companies have struck a deal that will see Ikea open a virtual store in Roblox, and the company is now looking to hire people to work there. That’s not all, as the players hired to work will get paid much more than they could ever spend in the game.
IKEA Is Hiring People to Work in Its Virtual Roblox Store
In a press release, the company announced that it is opening a virtual store in Roblox and that players can get paid to work there. The Co-Worker Game, as the store is called, will let players experience working in the company’s virtual universe.
Players will work in different sections like the showroom and bistro, among other things, including serving IKEA meatballs. Players will also see the “unique approach” at the company to careers, where people from non-linear careers are normal and moves across departments are common.
The hired candidates will be paid £13.15ph per hour, which is the same rate paid to a co-worker in London. This equates to $14.31 and is also aligned with the Living Wage Foundation’s real living wage, as per the company.
All the candidates hired will be helping the customers and will get promoted to new departments as per their performance. Also, the hiring process is the same as any other job, and this partnership is the first phase of the company’s drive to attract a new generation of co-workers.
Applications for the Co-worker Roles Are Now Open
The Co-Worker Game launches on June 24th, and the applications for the roles in the virtual store are now available. The applications opened on June 3, 2024, and will close on Sunday, June 16. There are 10 new co-worker roles available, and they will have to go through a hiring process.
The hiring process includes a questionnaire and will require an updated CV from the candidates. The candidates can also submit videos, and if shortlisted, they will be invited to a digital interview. The position is remote, but candidates need to be over the age of 18 and live in the UK or Ireland.
The gaming platform is quite popular has around 77 million daily active users, and several companies have used the platform to promote their brands through virtual experiences. Walmart has also done the same, allowing the players to buy items in-game and have them shipped directly.
IKEA is now taking things further, and it is benefiting for both the brand and players. What are your thoughts about the job opportunity at IKEA’s virtual store? Let us know in the comments.
