An abrupt decision made by the Warner Bros. Studio, to make “Scoob” available for Video on demand.
Scoob for sale
Warner Bros. affirmed that “Scoob” will be available to buy on May 15 for $19.99 and $24.99 or for a rental period of 48 hours. This animated film is going to be the latest one to break the conventional theatrical release.
This big-screen adaptation of the famous cartoon “Scooby-Doo” was initially slotted for May 15th, this year. But according to the recent announcement made by chairman-CEO Ann Sarnoff of Warner Bros, it will be available on VOD.
The film was directed by the veteran animator, Tony Cervone. Moreover, Mark Wahlberg and Zac Efron vocalized characters from the movie.
Still, there is no word regarding their plans for upcoming streaming service, HBO Max, launching on May 27.
A New Era
Amid the COVID-19 pandemic, studios appear increasingly willing to test the demand for home entertainment, especially for content that appeals to kids.
Warner Bros. joins the club of the unprecedented decision-makers. Other studios like Universal Pictures, Disney have previously made it into this circle. These studios skipped their theatrical releases of Trolls World Tour and Artemis Fowl respectively. While Disney announced to premiere its movie on Disney+, Universal made the film available for $20.
According to Universal Studios, Trolls World Tour has the highest opening weekend of any digital title.
Another big player Paramount sold its movie “The Lovebirds,” to Netflix. This Comedy genre movie casts Issa Rae and Kumail Nanjiani.
Good and bad news for theatre owners
In addition to this, pre-released movies are made available to homes much earlier than expected, for instance, Birds of Prey.
This scenario isn’t a good breeze for theatre owners. But thanks to the shift of most of the anticipated movie schedules, except for the mentioned, they can finally conciliate.