“She helped us”: Super Bowl Winning Coach Says Taylor Swift Affected Travis Kelce and His NFL Team’s Game

Taylor Swift's presence scores big for the Chiefs at the Super Bowl!

"She helped us": Super Bowl Winning Coach Says Taylor Swift Affected Travis Kelce and His NFL Team's Game


  • This year's Super Bowl featured an intense showdown between the Kansas City Chiefs and the San Francisco 49ers.
  • The Chiefs secured an impressive win in the game, with credit attributed to T-Swizzle.
  • Kansas City Chiefs coach noted Swift's Super Bowl presence positively impacted Kelce and the team.
Show More
Featured Video

This year’s big NFL championship game, Super Bowl, went down on February 11. It was a real nail-biter with the Kansas City Chiefs facing off against the San Francisco 49ers.


In the end, the Chiefs pulled off a stunning victory, winning 25-22 in overtime. This marks their second straight NFL championship win.

Travis Kelce (Image via his X account)
Travis Kelce (Image via his X account)

Patrick Mahomes, Travis Kelce, and the Chiefs have clinched their third Super Bowl victory in the last five years. But the credit behind this win goes to Taylor Swift.


The coach of the Kansas City Chiefs is cool with Kelce dating Swift. He said Swift’s presence had a positive impact on Kelce and the team’s game.

Travis Kelce’s Coach Credits Taylor Swift for Boosting Kansas City Chiefs’ Performance in Super Bowl 

Travis Kelce and Taylor Swift have been openly cheering each other since they officially started dating in September 2023. They’ve been very public about their support for one another.

Despite the 17-hour time gap between Tokyo and Las Vegas, the pop singer managed to make it to this year’s Super Bowl to cheer her boyfriend. Tay had shows in Tokyo from February 7-10, but she still found a way to attend the Super Bowl.

Travis Kelce and Taylor Swift
Travis Kelce and Taylor Swift

Having her around boosted the Kansas City Chiefs’ performance. Even Dave Merritt, the defensive backs coach, praised the 34-year-old singer for her positive impact on her boyfriend’s squad. On Wednesday’s episode of The Sports Shop Podcast with Reese & K-Mac (via Page Six):

“She actually affected the team in a positive way. It wasn’t a negative way. Everybody was excited and Travis was happy. So when my player, a brother, is happy beside me, that helps me and that encourages me and so Travis came in there a different man. So, she helped us.”

Merritt also revealed that Swift is now considered part of the team’s “family”:

“There were so many people that were hating the fact that she was being shown on the TV that, you know what? You’re part of our family because you’re now with Travis. So, therefore, you’re our little sister…You’re part of our family.” 

The coach further added that the Daylight singer began visiting the stadiums “secretly” before her relationship was revealed. She was sneaking into the stadiums without anyone noticing until the cameras caught her.


NFL Eyes Record-Breaking Deal with Taylor Swift for Super Bowl 59 with $1B Windfall

Taylor Swift in the music video for Bejeweled
Taylor Swift in the music video for Bejeweled

NFL organizers are already getting ready for the 2025 Super Bowl in New Orleans. Two NFL business insiders, interviewed by The U.S. Sun, think that if the Cruel Summer star performs at the Caesars Superdome, it could become the most watched Super Bowl of all time.

A source who works as a business consultant for the NFL said, “Taylor’s relationship with Travis is probably the best gift ever made to the NFL.”

“It’s a huge win-win for the league, and for them,” they added. NFL Commissioner Roger Goodell sees T-Swizzle’s potential to bring in viewers who aren’t typically football fans and a younger crowd. He said, “The ads could reach a cost of $8.5 million each, an increase of $1 million, or more,” continuing:


“This year, it has been estimated that her presence helped generate a lot of money, estimated between $700-750 million. If she is the main artist of next year’s halftime show, it’s expected to generate more than $1.3-1.5 billion.”

An external business consultant for the NFL stated that important people within the organization really want to book Swift for the event. They are actively working to make it a reality.


Written by Shreya Jha

Articles Published: 947

Shreya is an Entertainment News Writer at Fandomwire. She has over a year of experience in journalistic writing with a deep knowledge of entertainment world. After completing her bachelor's program in Journalism and Mass Communication, Shreya is now pursuing her master's degree in the same. Apart from being an avid reader, she's a huge Swiftie and K-culture buff. So yeah, when she's not writing, she will be caught listening to Tay or watching "Business Proposal" for the 100th time.