Taylor Swift, the famous pop artist known for her chartbuster songs, has yet again shown her massive appeal, but this time in the realm of the silver screen. Her concert film, The Eras Tour, hit the theaters, earning a staggering $95 million to $97 million during its debut weekend, marking a huge milestone in the concert film genre. The film has now managed to rake in more money than the domestic collection of some new movies in James Gunn’s DCU.
Considering the film’s unique release schedule, making conventional box office comparisons was a bit tricky, but her movie managed to exceed all expectations. No fans have started trolling DC over the business of some of their latest films.
Taylor Swift’s Film Earns More Than James Gunn’s DCU Films
Taylor Swift, featuring her iconic stadium performances across the globe, secured its place as the highest-grossing concert film in domestic box office history, surpassing the lifetime collection of Justin Bieber: Never Say Never, which was released in 2011. This great accomplishment, achieved with a very low marketing budget, shows Swift’s dedicated fan base and her knack for generating hype, even within unconventional movie formats. The earnings of the film have now surpassed the domestic totals of The Flash, Shazam: Fury Of The Gods, and Blue Beetle.
Taylor Swift’s ERAS TOUR concert-film has surpassed the domestic totals of ‘THE FLASH’, ‘SHAZAM: FURY OF THE GODS’, and ‘BLUE BEETLE.’ pic.twitter.com/PReUHgGk7e
— Film Updates (@FilmUpdates) October 21, 2023
SHEESH DC SHEESH
— KNIGHT ROHIT (@SRKzMessenger) October 21, 2023
taylor don’t end dc like this 😭
— juaan (@juaangng_) October 21, 2023
i mean are we really that surprised
— Sor ✧ (@Xcksorm) October 21, 2023
I feel like even Indie movies can beat DC movies these days
— Screen Wizard 🧙♂️ (@screenwizardz) October 21, 2023
long live to taylor swift! and death for super heros movies
— CineMulheres – O cinema feito por mulheres (@CineMulheres) October 21, 2023
Exclusive screenings of the film offered a unique experience to the fans, prompting them to join in the singing, dancing, and overall fun inside the cinema halls. The film has received an impressive A+ CinemaScore from viewers, many fans are anticipated to rewatch the film, contributing to its remarkable success.
Collaborating with AMC Theaters, the world’s biggest cinema chain, Swift had the freedom to self-produce and distribute the movie, ensuring a significant share of ticket sales added to her revenue. The film’s strategically priced tickets, alongside its restricted screening timings, played a crucial role in its financial success, giving audiences a unique and immersive concert experience.
Taylor Swift Earns High Praise From Christopher Nolan
Renowned director Christopher Nolan commented on Taylor Swift’s film, noting the film’s distribution by AMC instead of traditional studios. He emphasized the substantial revenue expected from the film, pointing at the value of this approach in storytelling and the sharing of experiences.
Nolan said (via YouTube):
“Taylor Swift is about to show the studios, because her concert film is not being distributed by the studios. It’s being distributed by the theater owner, AMC, and it’s going to make an enormous amount of money. And this is the thing, this is a format, this is a way of seeing things and sharing stories, or sharing experiences that’s incredibly valuable. And if they don’t want it, somebody else will. So that’s just the truth of it.”
As Nolan pointed out, Swift oversaw the independent production of the film, taking control from the traditional studios and placing the film’s distribution in the hands of theatrical distributors.
