Music superstar Taylor Swift and NFL star Travis Kelce’s relationship has been one of the biggest highlights of the 2023 regular season. Their relationship has garnered a lot of media coverage. Swift has attended plenty of Kansas City Chiefs games to support her boyfriend throughout the year.
And it is obvious that where Swift goes, she brings a lot with her. Be it popularity, or be it financial benefit. That’s what happened for the Kansas City Chiefs and the NFL as a whole. As per a report, the Lover singer has boosted the NFL by approximately $331.5M in exposure.
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Taylor Swift’s Love Story With Travis Kelce Generated A Massive Sum For Kansas City Chiefs
Last year, on September 24, Taylor Swift made her first public appearance at the NFL with Travis Kelce and his family at the Kansas City Chiefs’ 41-10 win against the Chicago Bears. And, since then, she has attended Chiefs’ games multiple times.
Recently, a report from Front Office Sports via Apex Marketing Group shows that Swift has generated an equivalent brand value of $331.5 million for the Chiefs and the NFL. This massive amount was calculated from September 24, 2023, to January 22, after the Chiefs’ victory over the Buffalo Bills.
“Everybody knows Taylor Swift has had a massive impact on the NFL this year, and many might be wondering exactly how to measure it. Now, some of the results are in.“
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The report says that the huge $331.5 million figure comes from print, digital, radio, TV, highlights, and social media posts mentioning Swift. Researchers determined the equivalent dollar value for each example based on impressions and impact.
NFL Defended the Frequent Coverage of Taylor Swift During Games
After Swift and Kelce’s relationship took the limelight last year, Swift hardly missed any game of Kelce. And it eventually turned out to be a massive booster for the NFL as a whole thanks to Swift’s popularity.
However, they received backlash from some fans who were not so happy with the focus on Taylor Swift and Travis Kelce. Fans were seen annoyed with the attention the singer had been getting during the games.
To this controversy, in October, the NFL released a statement to PEOPLE:
“We frequently change our bios and profile imagery based on what’s happening in and around our games, as well as culturally. The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real-time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport.”
The statement continued,
“The vast majority of our content has remained focused on the game, our players and variety of other initiatives, including our Toy Story Funday Football alt-cast, the international games and more.”
Recently, Taylor Swift has been in the news as she has become the latest victim of po*nographic deepfake images. The images reportedly received over forty-five million views in seventeen hours before being taken down by the site, and the account was suspended.
