“That could hopefully disrupt the market place”: Desperate to Become a Billionaire, The Rock’s $3.5B Brand Aims to Revolutionize $569 Billion Industry

"That could hopefully disrupt the market place": Desperate to Become a Billionaire, The Rock's $3.5B Brand Aims to Revolutionize $569 Billion Industry
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Big-name actors often tend to either make investments in other businesses or open their own and The Rock is no exception to it. Actors and actresses would take up business ventures that further improve their brand names. Whether it is Ryan Reynolds with Aviation Gin or other actors having their own production houses. Dwayne Johnson too has made his fair share of investments that have contributed to his massive net worth.

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Dwayne 'The Rock' Johnson
Dwayne ‘The Rock’ Johnson

The actor has a production house and a tequila business that lifted off in 2020. The latter has gotten a particularly big focus from Johnson with him wanting to expand the business as much as possible. Right before his birthday, the wrestler-turned-actor has got even more motivation to build his business even more because of the rising success it has been seeing.

Also Read: After Dwayne Johnson Laid the Groundwork, James Gunn Confirms Marvel/DC Crossover Likely Happening “in About 10 Years”

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The Rock Celebrates The Success Of His Business

Dwayne ‘The Rock’ Johnson recently posted on social media, sharing his excitement about seeing just how far his alcohol business, Teremana Tequila has got. He focused on how only in the past year they have managed to sell 1 Million cases of tequila. Furthermore, he added how overall the success of the brand since 2020 had led them to sell over 2 Million cases in total.

Dwayne The Rock Johnson
Dwayne Johnson

“Setting a new industry record for the fastest spirit in U.S. history to reach this milestone.”

Teremana Tequila alone has a brand value of $3.5 Billion with the actor holding claim to 30% of the shares. This has contributed heavily to his net worth which is also nearing $1 Billion. He has always been proud of how unique the brand is and also focuses on the success it has made as compared to other spirits in the alcohol industry. He prides himself on the fact that his tequila managed to break records with how fast the sales skyrocketed and is looking forward to seeing what more successful ventures he can embark on, on his journey.

Also Read: “I was crying constantly”: Dwayne Johnson Reveals His Horrific Battle With Depression Before Finding Fame and Success in the Rings of WWE

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The Rock’s Tequila Gets Manufactured In Mexico

Dwayne ‘The Rock’ Johnson elaborated on the fact that Teremana Tequila is the only one that gets manufactured in Mexico. The spirit is the only one made in Distileria Teremana de Agave in Jesus Maria, Mexico.

Dwayne Johnson
Dwayne Johnson

“A little over 7 years ago, I had the idea to create a tequila that was a high quality, great tasting, hand crafted liquid that could hopefully disrupt the market place with a strategic and bold ‘accessible for everyone’ price point.”

The uniqueness and quality of the alcohol have allowed the brand to grow more and more. Soon his net worth too would be hitting $1 Billion. However, at the moment it stands at a solid $800 Million. The goal of the brand is to get as big as possible and to revolutionize the alcohol industry in an impactful manner.

Also Read: “Illegal torture”: Dwayne Johnson Humiliated Fast and Furious Rival John Cena, Claimed His $22M Movie is So Bad it’s Used to Torture Iraqi Insurgents

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Source: Twitter

Adya Godboley

Written by Adya Godboley

Articles Published: 1463

An avid writer fluent in everything Marvel, Adya Godboley is an Assistant Content Lead for FandomWire. She has rich experience in critically analyzing all that is said in between the lines. Hopelessly obsessed with Greek Mythology, she is currently pursuing her Bachelor of Arts in English. Adya has written over 1300 articles on various topics expressing her passion and love for all things entertainment.