Nobody had Blake Lively’s very unexpected downfall on their 2024 bingo cards, and yet here we are! The talk around Blake Lively’s role in It Ends With Us, the promotion tour for the film, and the subsequent drama with Justin Baldoni all have been a contributing factor. Despite the divided opinions online, the backlash against Lively has been particularly intense.
Her approach to promoting the film, which tackles domestic violence and abuse but was marketed as a light heated, and cheerful romantic comedy, has sparked significant controversy. This misstep has not only tainted her reputation but could also jeopardize her future projects and her company’s prospects.
Why Are People Mad At Blake Lively?
Blake Lively‘s attempt to promote the film adaptation of Colleen Hoover’s novel It Ends With Us, as it can be seen all over the internet, has spectacularly backfired. The book on which the movie is based tackles heavy themes such as generational trauma and domestic abuse, and thus Lively, who both produced and starred in the movie, has consistently marketed the film in a bit light-hearted manner. Remarks such as “grab your friends and wear your florals” have caused significant discontentment among people, with many questioning the sensitivity and appropriateness of her promotional strategy.
Lively in the interviews took a rather relaxed and carefree approach. This has thus frustrated many people, her laid-back response to serious questions (as seen on Jake’s Takes) has only added to the criticism.
Adding fuel to the fire, she used the promotional tour as a platform to plug her own haircare line, Blake Brown, and her husband’s latest project, Deadpool & Wolverine a goofy superhero comedy. This mix of promotional efforts has further alienated many audiences, who feel that Lively’s approach undermines the serious nature of the film’s subject matter.
How the It Ends With Us Controversy Could Haunt Blake Lively
It’s clear that the public is eager to uncover the true story behind the production of It Ends With Us, and this issue isn’t likely to fade away anytime soon. As the controversy unfolds, it seems set to escalate further. So far, neither Justin Baldoni, with whom there appears to be a rift, which is a whole another story, nor Blake Lively has addressed the situation publicly. Even if the media frenzy eventually dies down, the lingering impact on Lively’s future projects could be significant.
As the frenzy dies down, Blake Lively will inevitably shift focus to new projects. Yet, the internet never forgets. This scrutiny will likely follow her, as every new project she undertakes will be met with heightened curiosity and skepticism. The ongoing demand for explanations could cast a long shadow over her career, affecting both how her future endeavors are received and her overall public image.
Her business ventures, including her beverage brand Betty Buzz and her newly launched hair care brand, could also feel the ripple effect of the controversy. She is now in a high-stakes tightrope walk, only time will tell how she navigates her way out of this pickle.
It Ends With Us is now playing in theaters.
