The Rock Saved Applebee’s By Forcing $1.2B Brand To Sell Teremana Tequila as a Tropical Beverage, Helped Them From Going Bankrupt During the Pandemic

The Rock Saved Applebee's By Forcing $1.2B Brand To Sell Teremana Tequila as a Tropical Beverage, Helped Them From Going Bankrupt During the Pandemic
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Applebee’s is one of those restaurant chains that almost every American has been to at least once in their lives. It’s a classic and you can never go wrong with those, can you? Well, everything was about to be turned upside down for the restaurant chain when the pandemic hit. However, with a little help from none other than Dwayne “The Rock” Johnson, things started to look up for Applebee’s.

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Applebee's
Applebee’s

The hospitality industry was probably one of the industries that suffered the most during the unfortunate few years. With restaurants, bars, hotels and so on shut down, there was a dark cloud looming over the future of Applebee’s. However, now that we are pretty much out of the ordeal, the sun is shining brighter than ever on the restaurant chain and The Rock’s helping hand might have something to do with it.

Also Read: “Then we bring in the Avengers”: DCU’s Black Adam Dwayne Johnson had the Craziest Plan to Humiliate Robert Downey Jr.’s Iron Man and His Teammates

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How The Rock’s Tequila Saved Applebee’s

Dwayne "The Rock" Johnson's Teremana Tequila
Dwayne “The Rock” Johnson’s Teremana Tequila

Also Read: Dwayne Johnson Not Losing Sleep after Selling Georgia Mega-Mansion for Devastating Loss as His Net Worth Nears a Billion Dollars Despite Black Adam Debacle

Dwayne Johnson launched his tequila company “Teremana Tequila” in March 2020, when the pandemic was just beginning. With the spirit of taking care of people and the earth, Johnson began the company after years of hard work. A message from the founder himself on the company’s website reads,

“After years of hard work, this is truly a dream come true. My team and I are commited to bringing you the highest quality tequila because quality, the people, the land and legacy are what matter most.”

To spread the word about his tequila company, The Rock set out to strike a deal with Applebee’s which is already quite an established brand. Since opportunities like these are quite rare, the restaurant chain didn’t want to let it go and the deal was made. The deal allowed Applebee’s to use Teremana Tequila in their special and exclusive Mana Margaritas which come in flavors, Strawberry, Coconut, and Blue Aloha.

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The Rock's tequila is used in Mana Margaritas by Applebee's
The Rock’s tequila is used in Mana Margaritas by Applebee’s

Taking things to the next level and presenting margaritas in a different way, Applebee’s and Johnson added a tropical, Polynesian touch to the drinks. While the Strawberry Coconut Margarita flaunts Malibu coconuts, strawberries, and limes, the Blue Aloha Margarita is mixed with blue curacao, pineapple juice, and limes. Thanks to The Rock, the country found a drink perfect for the hot weather!

Also Read: Fast and Furious Star Tyrese Gibson Threatened The Rock for Making the Franchise About Him, Called Him a “Clown” for Being So Egotistic

Applebee’s Finds Another Savior in Walker Hayes

Walker Hayes
Walker Hayes

Mashed released a list that talked about the restaurant chains that were most likely to get a permanent lock on the door due to the pandemic. Unfortunately, Applebee’s received a heartbreaking mention on the list. However, things soon took a positive turn for the chain when Walker Hayes, a country artist, released his song Fancy Like on June 4, 2021. The lyrics had an honorable mention of Applebee’s which goes like this,

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“We fancy like Applebee’s on a date night, Got the Bourbon street steak with the Oreo shake…”

On top of the free publicity for Applebee’s, the song also inspired hundreds of thousands of TikTok videos with some receiving more than a million views as revealed by Business Insider. Thanks to this, sales skyrocketed increasing by 102% as compared to the previous year. The fact that these sales were made despite the chain having lesser locations than before just goes on to say that the power of music and social media can never be overlooked!

Don’t mind us, we’re just going to sip on some Mana Margaritas while we groove to Fancy Like!

Fancy Like by Walker Hayes is available to stream on Spotify.

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Source: CheatSheet

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Written by Mishkaat Khan

Articles Published: 1292

Mishkaat is a medical student who found solace in content writing. Having worked in the industry for about three years, she has written about everything from medicine to literature and is now happy to enlight you about the world of entertainment. She has written over a thousand articles for FandomWire. When not writing, she can be found obsessing over the world of the supernatural through books and TV.