The Marvel Cinematic Universe used to be at the apex of the world of Cinema at one time, especially thanks to the massive hit of the Avengers films. Since 2008’s Iron Man, fans were immediately drawn into the world created by several talented people, as it was evident they were planning something incredible.
All of that culminated in 2019’s Avengers: Endgame, as it brought an end to many stories and it was truly the perfect gift for fans, who were watching every single Marvel Cinematic movie since 2008. However, many fans feel that the MCU has fallen off quite a bit after Avengers: Endgame, with The Marvels‘ current plight being the biggest example of Marvel’s downward slope.
The Marvels Failed To Make An Impact At The Box Office
The Marvels featuring Brie Larson, Iman Vellani, and Teyonah Parris, made its debut on November 10th, 2023. Despite the star-studded cast, the film failed to deliver on all accounts, which was a sign that fans were genuinely tired of the same tropes Marvel has been doing for the last four years.
As per Variety, the film made the record for the lowest-grossing domestic weekend opening for any Marvel movie in history, as it crossed just $47 million domestically. It also has a Rotten Tomatoes score of 62% and IMDB of 6/10, making it just above average at best.
According to The Hollywood Reporter, the movie received a 78-80% drop-off in its second weekend at the box office, making it the worst drop of any Hollywood superhero movie ever. Therefore, it’s no exaggeration to say the film continues to fail in every single way.
The Marvels‘s Poor Box Office’s Narrative Was Changed To Reflect The Director’s Win But It Didn’t Go As Well As Intended
Nia DaCosta directed The Marvels – something that many fans feel she shouldn’t ever mention ever again. That said, a pro-Marvel Twitter account desperately tried to spin the fact that the film grossed over $110M during its worldwide box office opening weekend as a positive. They did so by noting that it was the highest-grossing theatrical release of all time by a Black woman director.
Naturally, the account was just trying to clutch at straws knowing how badly the film has performed so far. Fans on Twitter were not having it, as they were aware of how much the account was reaching and blasted the poster without mercy.
Odd way of saying first black director to loose more than $0.5 Billion at box office and is a total flop— Joe lies (@Joelies247) November 21, 2023
Next level cope. pic.twitter.com/mo4dxs2SkA— Z.J. Majewski (@ne0mega) November 21, 2023
So… Nia DaCosta’s highest grossing theatrical release is also the biggest flop in Marvel history?— 🇨🇴Dyron || Maldigo la changua (@DyronElRolo) November 20, 2023
I wouldn’t know how to take this…
This post is an embarrassment.— MadBomber (@DaMadBomber) November 20, 2023
She disowned the movie, saying it was a Kevin Feige movie – and she's actually correct about that.
Also, this movie is the biggest single financial loss in the history of Hollywood cinema – even adjusted for inflation.
1) either she…
Also, the biggest loss as well.— Brandon Saario (@SaarioBrandon) November 20, 2023
The highest grossing theatrical release of all time by a Black woman director that will lose the most money.— Nerdrotic (@Nerdrotics) November 20, 2023
The Marvels is on track to continue becoming a disappointment at the Box Office and it is unlikely the film will remain in theaters for long. Regardless, fans certainly hope this comes as a wake-up call for Marvel so that they can improve future moves in the Marvel Cinematic Universe.