“This is unlike anything I’ve ever been part of”: Greta Gerwig Divulges the “Wildest Thing” She Came Across During Barbie’s World Promo Tour

Greta Gerwig Divulges the "Wildest Thing" She Came Across During Barbie's World Promo Tour
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Barbie, directed by the visionary Greta Gerwig and starring the charismatic duo of Margot Robbie and Ryan Gosling, is not just another movie. It’s a cinematic experience that blends nostalgia with sophisticated gender politics, creating a narrative that is as intriguing as it is entertaining. Gerwig’s unique approach to this project has resulted in a film that is both a tribute to a beloved toy and a commentary on its cultural impact.


A Promotional Tour Like No Other and the Vision Behind Barbie

Greta Gerwig Barbie premiere
Gerwig at the premiere of Barbie

The promotional tour for Barbie was a spectacle that transcended the norms of movie marketing. The highlight of this tour was an event in Mexico City, where a staggering 16,000 fans gathered at a mall to catch a glimpse of their favorite stars. Greta Gerwig, reflecting on the event, said,

“Margot, America [Ferrera], and Ryan went to Mexico City and like 16,000 people showed up at a mall. Ryan and America sent me videos, and it was funny because they were both in each other’s videos. That was the moment where I was like, ‘Oh my Lord, this is unlike anything I’ve ever been part of.'”

Barbie, co-written by Gerwig and Noah Baumbach, is a film for all ages, blending humor, depth, and creativity. The film’s unique and anarchic script, surprisingly approved by Warner Bros. and Mattel, was crafted through numerous notes and sessions. It has received positive reviews and is on track to join the club of female-directed films grossing over $100 million domestically, a path paved by Patty Jenkins’ Wonder Woman.


Also Read: Barbie Director Greta Gerwig Open To Directing New James Bond Movie As Henry Cavill 007 Rumors Reach Critical Mass

A Warm Reception and Thought-Provoking Themes

Barbie Movie
A still from Barbie

Gerwig discusses the film’s marketing strategy and also talks about the film’s ending, which she describes as a gift that came to her in a dream. She views cinema as a time capsule and a means to make sense of life. Despite some discussions about whether it was the right ending, she felt it was perfect and had to be used.

Upon its release, Barbie was met with a warm reception from audiences and critics alike. The movie, rated PG-13, was praised for its “Positive Messages” and “Positive Role Models” by Common Sense Media. These discussions highlight the movie’s ability to engage audiences in thought-provoking dialogues about societal issues, a testament to Gerwig’s nuanced storytelling.


Also Read: “I would never have expected that”: ‘Barbie’ Star Catches Margot Robbie Off Guard With the Confession About Her Dirty Guilty Pleasure

Barbie‘s Critical Acclaim and Cultural Commentary

Greta Gerwig with the Barbie cast on the set
Greta Gerwig with the Barbie cast on the set

Barbie has not only entertained audiences but also impressed critics with its clever and colorful comedy and sophisticated themes. NPR lauded the movie as a “clever colorful comedy with sophisticated themes, script.” The movie’s self-critiques and its confrontation with its own conundrums have been appreciated, showcasing Gerwig’s ability to weave a narrative that is both entertaining and thought-provoking.

Also Read: Despite Greta Gerwig Wanting Ryan Gosling So Badly in Barbie, He Accepted on This One Condition


Barbie is not just a movie; it’s a cultural phenomenon that has managed to honor the legacy of a beloved toy while introducing new and sophisticated gender politics. It’s a film that challenges conventions, sparks discussions, and above all, entertains, making it a must-watch for all cinema lovers.

You can watch Barbie at the nearest theater in your city.

Source: IndiwWire


Written by Hikithe Achumi

Articles Published: 151

Hikithe Achumi is a Marvel Comics and MCU enthusiast with 5 years of content writing experience. With a background in Journalism and Digital Media.