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U.S. Military May Have Lost Space Force Trademark to Netflix

U.S armed forces’ latest branch “Space Force” is already on the verge of getting defeated even before engaging in any military operations.

But who did it faced off against?

Well, it’s surprisingly against nothing that you think of, but, is against popular streaming platform “Netflix”

Space Force vs Space Force

Space Force originated as an outcome of the visionary of Donald Trump that Space is a war-fighting domain just like the land, air, and sea. 

Netflix’s Space Force

The real deal started when on May 29, Netflix launched its comedy series named after the military branch itself.  

The series from The Office showrunner Greg Daniels and star Steve Carell is a stinging satire on “Space Force”.

Netflix’s upper hand

Now that the series and Military regiment share the same name, they both have to fight over their trademarks.

Netflix - Review 2020 - PCMag India

This is where Netflix showed its sheer dominance. The streaming giant has outmaneuvered the U.S. government by locking the trademark rights to “Space Force” in Europe, Australia, and Mexico.

On the other hand, attorneys for the U.S. military haven’t done much to secure the name as a registered trademark.

The Airforce doesn’t have any confirmed trademark rights and only has a pending application for registration inside based on an intent to use.

Moreover, The trademark office operates on a “first-to-use” basis, unlike most of the countries’ “first-to-file” system.

There is evidence that Netflix used the name in January 2019. It is a long time before the U.S government officially assigned a name to its military branch. The military department was established as a formal organization in December last year.

Hence the odds are all in favor of Netflix winning this battle.

Other possibilities

But as there is no problem if more than one companies have the same name until or unless they are of different domain.

Well, our Space Forces here are of entirely different territories. So there’s a possibility of both of them sharing the trademark rights.

Trump unveiled U.S. Space Force official flag.

Whatever the possibility is, this sure is going to be “Game of Trademarks”.

 

Sources: ComicBookTHR

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