“We deeply apologize for this matter”: Ubisoft Finally Apologize for Controversial Inclusion in Assassin’s Creed Shadows

Ubisoft's latest controversy is regarding unauthorized use of real-life images in concept art.

controversial inclusion in assassin’s creed shadows

SUMMARY

  • Ubisoft Japan apologized for using certain photographs in Assassin's Creed Shadows' concept art without permission.
  • The unauthorized use included a the Sekigahara Rifle Corps' flag emblem.
  • The incident shows the need for thorough research, especially in culturally sensitive content.
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Assassin’s Creed Shadows developer Ubisoft has once again found itself in hot water over another controversy. This time, it’s about the release of some concept art for its big upcoming game.

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The art, meant to be part of a limited edition bonus, caused quite a stir when fans noticed it included real-life photographs and emblems from certain organizations without permission. Thankfully, the publisher has directly acknowledged this.

Ubisoft’s Japan Apologizes for the Concept Art

An in-game image from the upcoming Ubisoft game, Assassin's Creed Shadows.
Assassin’s Creed Shadows releases on the 15th of November. Image via Ubisoft.

Ubisoft Japan took to X to acknowledge and apologize for the mishap. Some elements like a Chinese Buddhist statue and a long-tailed monkey not native to Japan, were also found in the artwork.

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It seems that the research wasn’t done properly, leading to both inaccuracies in lore and history, and unauthorized usage of such artwork.

According to a Reddit user who detailed the issues with the artwork, what really set people off was the flag emblem of the Sekigahara Battlefield Hospitality Union, Sekigahara Rifle Corps, being used without permission. 

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People speculated that the artists who worked on this might have traced images directly from Google searches, or even used AI, although this remains unconfirmed. The mistake was glaring, especially since the concept art was to be sold as a special, limited edition bonus, essentially trying to profit off of illustrations that infringed on copyrights, and were factually incorrect.

While some fans appreciated the quick response and apology, others remained skeptical about Ubisoft’s research practices and its handling of culturally sensitive material. The incident shows the importance of thorough research and hiring the right people, especially when dealing with historical and cultural elements that are rather sensitive.

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Assassin’s Creed Shadows Has Been Filled With Controversy

Image from Assassin's Creed Shadows showing a character holding a throwing knife.
The controversies don’t stop for either the game or the publisher. Image via Ubisoft.

The reveal of Yasuke as a playable character in Assassin’s Creed Shadows has also sparked massive controversy in the past few months. Some fans criticized the decision, arguing that the developer should have chosen a fictional character of Japanese descent instead. They felt the inclusion of Yasuke was forced and inauthentic.

Ubisoft also announced a TikTok campaign inviting fans to submit their voices for NPC characters through a dubbing challenge. While the opportunity to be involved in a major game might seem appealing, many fans and voice actors have expressed concerns about this content.

They believe that this approach exploits amateur voice actors and that professional voice actors deserve fair compensation. Replacing them with unpaid fan submissions was seen as a cheap alternative for a billion-dollar company.

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The Japanese gaming community had mixed reactions to the apology. Some are forgiving in the X thread, acknowledging that mistakes happen, and praising the publisher for owning up to its error. Others were less forgiving, saying that such a well-established company should have better research practices and stricter checks in place to prevent such issues.

What do you think of the latest Assasin’s Creed Shadows controversy? Let us know in the comments below.

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Written by Suhaib Adeel

Articles Published: 155

Suhaib is a Gaming Content Writer at FandomWire. He's extremely passionate about video games and movies, and loves working in the pop culture space. Some of his favorite games include Fallout: New Vegas, Disco Elysium, Yakuza: Like a Dragon, Persona 5, Final Fantasy XII, Dishonored, and Bloodborne.