in , , , ,
- Advertisment -

“We are not trying to build a theatrical business”: Netflix co-CEO Slyly Admits Streaming Giant is Set to Kill Theaters After Deliberately Releasing ‘Glass Onion: A Knives Out Story’ in Limited Capacity to Force Audience Into Streaming

“We are not trying to build a theatrical business”: Netflix co-CEO Slyly Admits Streaming Giant is Set to Kill Theaters After Deliberately Releasing ‘Glass Onion: A Knives Out Story’ in Limited Capacity to Force Audience Into Streaming

You might have watched it already, or might have not, but you certainly would’ve heard about the blockbuster called Knives Out. The film boasts a cast with big names like Daniel Craig, Chris Evans, and Ana De Armas to name a few proving to the audience on its initial day of release that it was not just filled with Hollywood’s biggest names but also filled the brim with exciting plot twists, surprises, and a gripping storyline that the industry had never seen before.

Daniel Craig as Benoit Blanc in Knives Out
Daniel Craig as Benoit Blanc in Knives Out

After the wonderful reception of the film by audiences and critics alike, it didn’t take long for the streaming juggernaut Netflix to foresee the future and the potential of a franchise with the film’s moniker. And thus, Nextflix brought us a sequel, and this time, it was better than the last. But there also was a hidden catch behind how the film was released, which was later revealed by the top executives at Netflix, and it was nothing short of an evil genius!

The Limited Release Of The Knives Out Sequel Was Part Of A Plan!

Glass Onion: A Knives Out Mystery (2022)
Glass Onion: A Knives Out Mystery

Now, when we say evil, it really comes down to the absolutely well-thought planning and execution that you only see supervillains do in films. the sequel, led by Daniel Craig, was only released in select cinemas across the United States for a limited theatrical run for those who wanted to enjoy the proper film-theatre experience for Rian Johnson’s masterpiece. And like clockwork, the film shot to #3 at the domestic box office within its opening week.

You may also like: ‘You don’t want to make predictions’: Glass Onion Star Daniel Craig Admits Previous Failures Like ‘Cowboys & Aliens’ Made Him Believe ‘Knives Out’ Will Be Another Disaster

At first, it seemed like that Netflix was being generous to all its audiences by giving them a limited theatrical release, but it turns out they had longer plans in mind. The founder and co-CEO of Netflix Reed Hastings confirmed that the limited theatrical run of Glass Onion: A Knives Out Mystery was a promotional tactic for the company which was to boost the demand for the film, and when the theatrical run ended, the people who missed the film would turn to Netflix to stream the film, in turn, generating viewership and revenue for the company. He said:

“It’s a promotional tactic for the streaming service, We are not trying to build a theatrical business.The Knives Out sequel in theaters was a tool “so more people watch it on the service.”

You may also like: ‘That’s what you get when you make quality movies’: ‘Glass Onion’ Projected To Hit #3 at Domestic Box Office Despite Being Released in Just 600 Theaters

What’s The Future Of Knives Out?

Rian Johnson Edward Norton
The entire cast of Glass Onion

The uninterrupted success of the sequel has given both the streaming giant and the film producers and director Rian Johnson the incentive to continue the film franchise, taking it into more exciting and crazy destinations with amazing writing and exceptional direction. On top of that, Netflix has already taken the exclusive rights to make 2 sequels of the franchise, so expect more films in the future.

You may also like: “It’s a big part of who he is”: Knives Out 3 Might Explore Sexuality of Daniel Craig’s Benoit Blanc, Reveals Director Rian Johnson

Glass Onion: A Knives Out Story, available on Netflix from 23rd December 2022

Source: The Deadline

Written by Deepak Bisht

Currently pursuing BBA from GGSIPU, New Delhi. I have gained 4 months of content writing experience with FandomWire with more than 250 articles under my name. Just a typical nerd talking about nerdy things with people of the world.